Steve Friar, on Mon, Nov 17, 2014 @ 02:55 PM
What would happen if you purchased a brand-new, fresh-off-the-lot luxury car, like a Porsche, a Tesla, or an Audi, and when you popped open the hood there was…zippo. Nothing. No engine whatsoever. You’d feel robbed. And well you should.
Fortunately, it would never get that far. You’d have test driven that baby. But isn’t it easy to be swayed by something so stunning on the outside? It’s natural that once we fall for the sizzle, we expect the entire steak to be exactly what we imagine.
John Kiser, on Mon, Sep 15, 2014 @ 01:35 PM
OK. We’d place big bets that you’re not storing photos of your naked self on your company’s marketing portal. And maybe no one on your team is as famous as, say, Jennifer Lawrence or Kate Upton. But does this mean your digital assets that are residing out there in their virtual storage locker are 100% safe from data breaches?
Jennifer Melwani, on Tue, Sep 09, 2014 @ 03:27 PM
The time may come when all of the corporate assets you want to upload to your marketing portal are digital, not tangible.
Steve Friar, on Wed, Sep 03, 2014 @ 12:19 PM
To be honest, coming across news that points to the power of print marketing makes our day. Even though print’s reputation has been taking a beating, we stand behind our belief that marketers will be successful through the use of print in their campaigns.
Steve Friar, on Mon, Jul 28, 2014 @ 11:30 AM
Companies that produce training materials and other time-sensitive documentation for a global audience need to feel 100% confident that their materials will be delivered where they’re needed, when they’re needed. And not a day later.
And if it were as simple as conjuring up your very own Harry Potter to cast one of his spells (what would he call it – Deliverencio?), those in charge of making sure their company’s training materials were delivered safely all over the world would all sleep like babies.
