Steve Friar, on Thu, Mar 23, 2023 @ 12:27 PM
All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.
Steve Friar, on Wed, Feb 08, 2023 @ 02:46 PM
If we’ve seen it once, we’ve seen it a hundred times: enthusiastic yet inexperienced marketers running up print fulfillment costs by creating exotic designs that are undeniably beautiful but prohibitively expensive to produce and distribute. And there’s no shortage of printers who are happy to encourage that sort of behavior and take your money in the process.
Steve Friar, on Mon, Jun 13, 2022 @ 09:37 AM
The last thing your sales team wants is to shop around for commercial printers each time they need something produced. Without a ton of experience, sourcing print is difficult, inefficient, and frustrating.
Steve Friar, on Thu, May 20, 2021 @ 01:47 PM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Thu, Feb 20, 2020 @ 09:09 AM
So the head of corporate sales put you in charge of managing events nationwide, and this year you’re looking at 400+ shows coast to coast. 🙄
Forget the fact you thought your new degree in marketing would launch your career in brand management. But how did you end up spending your Fridays chasing multiple vendors for booth banners, signage, pop-up displays, and promotional materials?
Truth is, most marketing professionals lack the background in (and desire for) vendor management. They’re not familiar with sourcing commercial print, packaging, promotional products, or fulfillment services. It’s a responsibility wrapped around a million tiny details. Things can go haywire very quickly.
Prior to working with Onfulfillment, one client spent much of her Fridays running between two buildings, filling orders for different salespeople.
