Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
by Steve Friar, on Thu, May 20, 2021 @ 01:47 PM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
by Steve Friar, on Thu, Feb 20, 2020 @ 09:09 AM
So the head of corporate sales put you in charge of managing events nationwide, and this year you’re looking at 400+ shows coast to coast. 🙄
Forget the fact you thought your new degree in marketing would launch your career in brand management. But how did you end up spending your Fridays chasing multiple vendors for booth banners, signage, pop-up displays, and promotional materials?
Truth is, most marketing professionals lack the background in (and desire for) vendor management. They’re not familiar with sourcing commercial print, packaging, promotional products, or fulfillment services. It’s a responsibility wrapped around a million tiny details. Things can go haywire very quickly.
Prior to working with Onfulfillment, one client spent much of her Fridays running between two buildings, filling orders for different salespeople.
by Steve Friar, on Thu, Mar 23, 2017 @ 08:00 AM
Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.
The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.
The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.
by Steve Friar, on Wed, Jun 17, 2015 @ 09:00 AM
“Do you want to print your brochure in 4 color?” “No, I want to use all the colors.”
This exchange between a print expert and a tech company CEO took place a few years ago. It points out that what may be a common term for a printer isn’t necessarily common to a customer.
by Steve Friar, on Wed, Jun 03, 2015 @ 03:57 PM
If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!
Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.
To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms! Enjoy this alphabet soup of printing terms!
About Onfulfillment Blog
Information and insights on print fulfillment and strategies for training teams, marketing organizations, and e-commerce companies.
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We uniquely combine sophisticated digital asset management and e-commerce software with full service print management and global fulfillment capabilities to meet your exact requirements for both physical and digital fulfillment. With more than 900,000 global users, we team with you to solve your marketing, training and product fulfillment infrastructure needs.
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