OnFulfillment Blog | Marketing Fulfillment

Even in today’s online world, marketing collateral management—the production, storage and distribution of printed materials that promote a company’s products and services—is still a critical discipline. While these materials can take many forms—data sheets, brochures, white papers, technical documentation, educational tools and many more—how you manage them must be consistent, organized and logical to ensure they convey the right message about your organization.

In a recent blog post, we reported that several trends are currently influencing how businesses are spending their budgets, driven largely by the combined goals of cost efficiency and social consciousness.

If your business is like most, you probably have a marketing portal—a system that allows you to store, manage, organize, share and track massive amounts of sensitive company data and content.  This could include everything from documentation and collateral to videos, photos, logos, proprietary software, and other tangible assets that internal teams as well as external partners can access, download and distribute.  Since partners are sometimes required to purchase materials, the system also processes and stores credit card information.

That’s a lot of sensitive information.  And it begs the question: just how secure is your marketing portal?

It’s a new year. Time to start preparing for the various events, conferences and tradeshows on your marketing calendar—not to mention all your other projects and priorities.

Unfortunately, adding headcount right now is difficult if not impossible. Current economic conditions are forcing businesses to tighten their belts. Even if you could find and hire the right talent, building a full-time team to handle spikes in activity surrounding individual events doesn’t make financial sense.