Steve Friar, on Mon, May 29, 2023 @ 02:48 PM
We were in a meeting several weeks ago with a potential client looking for help managing their event materials and logistics. As the meeting evolved, it became clear that, for the customer, the issue boiled down to choosing between two basic options:
Steve Friar, on Fri, May 19, 2023 @ 12:55 PM
There are many types of corporate events, each serving a different purpose and audience. That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.
Steve Friar, on Tue, May 09, 2023 @ 11:33 AM
The demise of print has long been rumored. In fact, no less an expert than satirical paper The Onion declared “Print Dead At 1,803” back in 2013.
Steve Friar, on Tue, Apr 18, 2023 @ 09:52 AM
Let’s face it: in some circles, the thought of printing materials for a marketing campaign in 2023 is considered quaint, if not downright old fashioned. Digital marketers can’t possibly conceive of the value of print; as far as they’re concerned, why spend the time and money to manufacture something when they can create web-based, e-mail, and mobile campaigns quickly, easily and cost effectively?
Steve Friar, on Wed, Apr 12, 2023 @ 09:58 AM
We frequently hear how difficult it is for companies to attract and retain talent these days. But what about the flip side—those people who are looking for work, particularly in marketing? What skills do they need to make themselves not only attractive, but indispensable to a marketing organization?
