Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog
Steve Friar

Steve Friar

Steve is President and founder of OnFulfillment.

Recent Posts by Steve Friar:

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: Event Marketing Materials Promotional Swag Kit Assembly

5 Ways Marketing Benefits from a DAM System

A Digital Asset Management (DAM) system is every marketer’s savior.

This software solution helps companies create, manage, upload, file, store and share their digital content on any platform. A DAM (or sometimes called a MAM - Marketing Asset Management system) should be the central hub for all of your digital marketing files, including documents, logos, photos and other images, videos, and templates. The bigger your company, the more critical your DAM system. And marketers should be involved in the selection of the DAM provider – it’s not just an IT issue.Here are the 5 top ways marketers benefit from DAM.

Topics: Marketing Asset Management

Keeping Your Hybrid Work Team Organized

Obvious observation of the day: today’s corporate world is dramatically different than it was just two or three years ago.

Thanks primarily to the COVID-19 pandemic, 16% of companies worldwide are now 100% remote. And even though 44% of global companies don’t or can’t allow remote work, 85% of managers assume that hybrid teams composed of both on-site and remote workers will become the new norm.

Topics: Global Fulfillment Marketing Asset Management Onboarding

Still Raiding the Marketing Closet for Event Material? There's a Better Way

It’s happened to all of us.

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag Company Store

Set Your Company Apart with Branded Products That No One Else Has

At virtually every event, and in virtually every company store, you’ll see the same tired branded products recycled and reused.

Topics: Promotional Swag Company Store Corporate Gifting