We are now officially halfway through 2023. That seems like a good time to pause, reflect a bit, and take a look back at how the year has unfolded so far.
Steve Friar, on Wed, Jul 12, 2023 @ 12:35 PM
We are now officially halfway through 2023. That seems like a good time to pause, reflect a bit, and take a look back at how the year has unfolded so far.
Steve Friar, on Thu, Mar 23, 2023 @ 04:33 PM
Even in today’s online world, marketing collateral management—the production, storage and distribution of printed materials that promote a company’s products and services—is still a critical discipline. While these materials can take many forms—data sheets, brochures, white papers, technical documentation, educational tools and many more—how you manage them must be consistent, organized and logical to ensure they convey the right message about your organization.
Steve Friar, on Thu, Mar 23, 2023 @ 12:27 PM
All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.
Steve Friar, on Thu, Aug 12, 2021 @ 10:41 AM
“Fulfillment” is a funny word. When you hear it, you might picture something soothing that relates to personal fulfillment – anything that brings you closer to complete happiness. (Can we get an “Om…..”?)
But “order fulfillment” is a whole other story. In commerce, it describes a company, department or service that processes orders for products and delivers them.
If you’re the one placing an order, and the company providing this service gets it right, you get what you ordered when you expect it, and it’s in pristine shape.
Some might say that’s also a kind of “complete happiness.” For sure, if you don’t get what you’ve ordered, or get it too late, or it’s damaged, it’s often a complete nightmare.
Steve Friar, on Fri, May 14, 2021 @ 02:27 PM
On the surface, shipping and fulfillment may seem like a pretty straightforward process. You package your product, stick a label on it and then send it off to your customers or employees. In reality, this critical component of the supply chain can become incredibly challenging and costly. Fortunately, there is a solution and it’s much easier and more affordable than you may think.
