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Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: Event Marketing Materials Promotional Swag Kit Assembly

Why Saying You Do "Swag" is No Longer Enough

These days, you can no longer say that you just do promotional products. The promotional industry has become so saturated, that you now have to find creative and impactful ways to stand out. Most of our competitors started in the promotional industry and have had to adapt to new and evolving demands, such as fulfillment and print. To the contrary, we started out as a print and fulfillment company, which ultimately helped to make our service and software as intuitive as it is.

Topics: Global Fulfillment Promotional Swag Kit Assembly

Being Brand Conscious without Breaking the Bank

When it comes to really making the most out of your corporate gifting, the key lies in focusing on the whole experience, rather than just the gift itself. From an optimized, easy-to-use order page, to the acknowledgement of privacy, to timely delivery of your orders, the entire experience matters, from start to finish.

Topics: Global Fulfillment Promotional Swag Kit Assembly

5 Key Questions to Ask Before the PPAI Expo

Each year in January, folks in the promotional distribution industry gather together in Vegas at the PPAI Expo where they get to enjoy a sneak peek at which promo products are going to be available over the coming months. They also enjoy the unique opportunity to witness the latest trends and experience various programs that will be launching next year as well. We are excited to share that the show will be back on again in 2022, for the first time since before the pandemic.

Topics: Event Marketing Materials Promotional Swag Kit Assembly

5 Tips for Buying Promo and Apparel in a Time of Shortages

It’s certainly no secret that the global supply chain is experiencing some significant disruptions at the moment. Between increasing mobility restrictions, tightening border controls, a shortage of supply and an ever-growing demand for goods, the situation is causing a serious concern for both manufacturers and consumers alike. If you’re planning on purchasing some promotional items for your company, here are a few key tips to help ensure a smooth, timely and uneventful delivery.

Topics: Marketing Asset Management Promotional Swag Kit Assembly