OnFulfillment Blog | Riley's Picks

Have you ever wondered why certain colors are often associated with specific industries?  For instance, many fast-food companies use red in their corporate branding, while technology companies tend to favor various shades of blue.

There’s a reason for this.  A brand's colors are intended to project a certain image, reflect a certain energy, or send a message about the business’ products and the company’s trustworthiness.  These companies are attempting to influence their target audience by taking advantage of their emotional reaction to their corporate colors.

Drinkware has long been a favorite among branded promotional item categories—an accessory that makes a statement that its owner is a member of the current in crowd.

It seems that every season there is a new drinkware brand that everyone is desperate to get their hands on. In the not-too-distant past it was Yeti or Stanley; today Owala is so popular that the promotional industry can’t meet the demand or keep the shelves stocked.

Drinkware has a long and interesting history, with favorites coming and going so quickly that a disruptive brand today might be rejected tomorrow as trends head in a new direction. In this blog, we’ll explore where it all started and offer predictions on where it might be headed.

The most common question we get from customers seeking branded promotional merchandise is whether we have access to the same well-known retail brands, products, and apparel as their other promotional distributors.

We’re about a third of the way through 2026, and very distinct corporate apparel trends are beginning to emerge.  In this blog, we’ll discuss these trends and provide suggestions on ways to capitalize on their popularity to ensure your corporate branded apparel really does your company proud.

Be prepared for a slew of off-white branded promotional items in 2026.

Why? Because Pantone, the company that devised the Pantone Matching System (PMS)—used globally to standardize color for print, fashion, and graphic design—has named “Cloud Dancer” as the Color of the Year for 2026.

Described as a “billowy, serene, and ‘lofty white’ that signifies a desire for peace, calm, and quiet reflection,” Cloud Dancer—also known as PMS 11-4201—marks the first time such a light shade has been selected for this honor.