OnFulfillment Blog | Custom Developments & Integrations

  During a recent interview, someone asked me if there was a time when I knew events and developments were changing the marketing fulfillment business forever.

Without hesitating, I said “Yes—1998.”

That was the year I was first exposed to the true power of the Internet. Of course I was aware that it existed; it was a place to browse and explore various topics or research businesses—nothing more than a novelty or online encyclopedia, really. Safe to say, up to that point, no one could say for certain where it was headed.

Since ChatGPT was publicly launched in late 2022, businesses across all industries have employed the site and other AI-driven tools to assist in everything from content creation to data analysis, decision making, workflow automation, even legal compliance.

The latest trend is to use AI to help them understand spreadsheet-based reports. ChatGPT for Excel, a powerful AI-powered add-on for the Microsoft Excel application, leverages OpenAI's ChatGPT to automate tasks, extract insights, and streamline data management with features like AI-powered tables, data translation, and formula generation.

It seems everyone these days is involved in AI. It’s not just the tech industry; in fact, all sorts of businesses the world over have adopted artificial intelligence in some way, shape or form, incorporating it into their business model. It won’t be long before AI is everywhere.

In today’s digital age, where business is increasingly conducted online and virtual exchanges are the primary method of personal interaction, ensuring a seamless and, more importantly, secure user experience is absolutely critical.

One of the key obstacles to achieving this goal lies in the ability to effectively manage user identities and access. While user-friendly and convenient single sign-on (SSO) technology is typically used in these cases, it can pose a security risk if it's not well-managed or properly deployed. A better solution is required.

Enter Customer Identity and Access Management (CIAM), a solution that is revolutionizing the way organizations handle these authentication and authorization processes. Not only does CIAM enhance the capabilities of existing SSO solutions, it also enhances both user convenience and security, providing a level of comfort that businesses are looking for.

This year, OnFulfillment is celebrating its Silver Anniversary—25 years of helping businesses around the world achieve their marketing and event fulfillment needs.

To mark the occasion, we’ve spent the past several months looking back at how the company has evolved over the past quarter century. We started with a general overview of the past 25 years, followed by deeper dives into the various services that have made us an indispensable partner for our customers over the years: printing, branded promotional merchandise, and event management. Today, we’re taking a closer look at perhaps the most critical development in OnFulfillment’s history: the move to providing online services.