OnFulfillment Blog | Promotional Swag

Drinkware has long been a favorite among branded promotional item categories—an accessory that makes a statement that its owner is a member of the current in crowd.

It seems that every season there is a new drinkware brand that everyone is desperate to get their hands on. In the not-too-distant past it was Yeti or Stanley; today Owala is so popular that the promotional industry can’t meet the demand or keep the shelves stocked.

Drinkware has a long and interesting history, with favorites coming and going so quickly that a disruptive brand today might be rejected tomorrow as trends head in a new direction. In this blog, we’ll explore where it all started and offer predictions on where it might be headed.

When conducting an outbound marketing or lead generation campaign, choosing between branded promotional products and printed collateral (such as brochures, direct mailers, or flyers) can be difficult.

Both are considered giveaways, and both consume a considerable amount of the marketing budget. While both can be effective, each has a specific role in the sales funnel and are treated very differently by those with purchasing authority. Ultimately, the decision on which to use comes down to how you want prospects to experience your brand—tangible utility vs. informational clarity.

Let’s explore the various pros and cons of print vs. promo and help clarify where one might be superior to the other.

The most common question we get from customers seeking branded promotional merchandise is whether we have access to the same well-known retail brands, products, and apparel as their other promotional distributors.

We’re about a third of the way through 2026, and very distinct corporate apparel trends are beginning to emerge.  In this blog, we’ll discuss these trends and provide suggestions on ways to capitalize on their popularity to ensure your corporate branded apparel really does your company proud.

All successful companies project a certain image that is reflected in everything they do.  This image—the corporate brand—is the foundation of all their communications, exhibiting a distinct personality that represents the company to the outside world.

Effective brands convey a sense of confidence, competence, and trustworthiness.  Customers want to partner with a company that exudes expertise and knowledge.  There is comfort in trusting your business to a vendor whose brand imparts the feeling that they unquestionably understand that challenges you’re facing.