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OnFulfillment Blog | Promotional Swag

Want to Be a Conscious Consumer? Consider Buying from These Companies

Many businesses today are engaging in “conscious consumerism”— making purchasing decisions based on their perceived social, economic, or environmental impact. In fact, we wrote a blog about this behavior last year (“What is Conscious Consumerism, and Why is it So Popular?,” Feb. 22, 2023).

Fortunately for these businesses, a number of well-known brands have also embraced this practice, donating a percentage of their profits to charitable organizations or modifying their manufacturing methods to minimize their impact on the environment.

In this blog, we’ll provide an overview of some of these socially responsible brands and how they are expressing their conscious consumerism. This is not an exhaustive list, just a random sampling of some of the larger brands (each of whom OnFulfillment has a relationship with). If your business has a mandate to practice conscious consumerism and you’re in the market for branded apparel or other giveaways, you might want to give these vendors a look.

Topics: Promotional Swag Riley's Picks Corporate Gifting

Looking for Branded Apparel? Learn to Speak the Language First

In a recent blog, we defined the various types of fabrics used in apparel production and offered suggestions on which are best for certain applications.

Today we’re going to turn our attention to the various types of apparel available for corporate branding purposes. While the categories are pretty basic—essentially shirts and outerwear—there are certain styles and treatments that impact the look and feel of the final product, which ultimately affects the perception of your brand. Much of what follows may be common knowledge, at least for some, but it provides a nice summary you or your team can consult when considering future purchases to ensure they are investing in the right items for the right audience.

Let’s get started.

Topics: Promotional Swag Riley's Picks Corporate Gifting

Which Type of Fabric is Best for Your Branded Apparel?

Branded apparel is tremendously popular amongst our customers.  It’s the go-to gift for employees, partners, customers, event attendees—just about anyone they will interact with.  Whether it’s a brand-name polo shirt or a baseball cap, a high-end jacket or a t-shirt, branded apparel is a great way to advertise the brand while letting the recipient know they are valued.

Picking the right item for the occasion is fairly easy for our customers; they usually know exactly what they are looking for.  Selecting the right material or fabric, though, is a bit more difficult.  There are so many options that understanding the differences between them requires a fair amount of knowledge. It’s not uncommon for customers to be delighted with their selection but disappointed in the material they chose.

Topics: Promotional Swag Riley's Picks Corporate Gifting

8 Tips to Help You Maximize Your Marketing Fulfillment Budget

It’s December. The holidays are upon us. The new year is looming. We all know what that means.

Time to start planning your 2024 budget.

Actually, if you’ve waited this long to start thinking about next year’s budget, you’re probably already behind the eight ball a bit. While there is no real “best” time to start planning next year's budget, the ideal timeframe is to start the process several months ahead—perhaps as early as six months prior.

Why so early? It allows sufficient time for thorough planning, comprehensive analysis, and critical collaboration with all relevant stakeholders across the company.

Topics: Marketing Asset Management Promotional Swag Marketing Fulfillment

Is Your Marketing Fulfillment Partner Up to Speed on PFAS Compliance?

If you happen to pay close attention to manufacturing regulations, you might have heard that many states across the U.S., as well as federal, tribal, and local governments, retailers, and popular brands are acting quickly to address the PFAS crisis.

PFAS, which stands for per- and polyfluoroalkyl substances, are a group of human-made chemicals that are widely used in various industrial and consumer products. Introduced in the 1940s, these chemicals are known for their unique properties, particularly resistance to heat, water, and oil—all of which have made them valuable in a range of applications, including firefighting foam, electronics, food packaging, and—of particular interest to OnFulfillment—manufacturing.

Topics: Promotional Swag Company Store Marketing Fulfillment