When conducting an outbound marketing or lead generation campaign, choosing between branded promotional products and printed collateral (such as brochures, direct mailers, or flyers) can be difficult.
Both are considered giveaways, and both consume a considerable amount of the marketing budget. While both can be effective, each has a specific role in the sales funnel and are treated very differently by those with purchasing authority. Ultimately, the decision on which to use comes down to how you want prospects to experience your brand—tangible utility vs. informational clarity.
Let’s explore the various pros and cons of print vs. promo and help clarify where one might be superior to the other.
