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OnFulfillment Blog | Promotional Swag

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: Event Marketing Materials Promotional Swag Kit Assembly

Promo for Pets!

It seems like every event and meeting has a promotional product for you to take home. At this point, you probably have a box of branded products from every company you have interacted with. You get enough new products that you don’t know what to do with, and you can only find a use for so many water bottles and pens!

So, why not have a product that isn’t just useful for you but for your pet? Whether is is a corporate gift for a meeting or a trade show giveaway, pet promotional items make for a great gift for every type of client! Pet products make great promotional giveaways when they are useful too. Either way, sending someone something for their pet makes them feel like you care about their life outside of their business which leads to a better client relationship and loyalty.

Topics: Promotional Swag Riley's Picks Company Store Rewards Program

Still Raiding the Marketing Closet for Event Material? There's a Better Way

It’s happened to all of us.

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag Company Store

Set Your Company Apart with Branded Products That No One Else Has

At virtually every event, and in virtually every company store, you’ll see the same tired branded products recycled and reused.

Topics: Promotional Swag Company Store Corporate Gifting

Desperately Seeking a Marketing Portal? You Should Be.

As the importance of great, compelling content grows and grows, your marketing team’s need to access, customize, produce and distribute marketing and/or customer materials goes through the proverbial roof. Do they have such access?

Can they easily and reliably get their hands on the most current data sheets, corporate brochures, logos, videos and other digital assets when they need to? Is all of this vital information housed in one easy-to-use location…that they trust?

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag