We’ve said it many times over the past several months: trade shows and events are making a huge comeback. Most of the new customers we’ve welcomed in 2023 actually came to us looking for help with their event management requirements.
One thing we’ve discovered in our initial meetings with these new customers is they are often confused about the differences between exhibit houses or providers and event support and management services. Many assumed they were synonymous, leading to lots of frustration as they searched in vain for vendors who could provide the help they were looking for. Turns out a simple change in their search strategy could have led them right to their ideal partner, saving considerable time and effort.