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OnFulfillment Blog | Event Marketing Materials

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: Event Marketing Materials Promotional Swag Kit Assembly

Still Raiding the Marketing Closet for Event Material? There's a Better Way

It’s happened to all of us.

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag Company Store

Desperately Seeking a Marketing Portal? You Should Be.

As the importance of great, compelling content grows and grows, your marketing team’s need to access, customize, produce and distribute marketing and/or customer materials goes through the proverbial roof. Do they have such access?

Can they easily and reliably get their hands on the most current data sheets, corporate brochures, logos, videos and other digital assets when they need to? Is all of this vital information housed in one easy-to-use location…that they trust?

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag

Why Your Marketing Portal Needs Print-on-Demand Functionality

The last thing your sales team wants is to shop around for commercial printers each time they need something produced. Without a ton of experience, sourcing print is difficult, inefficient, and frustrating.

Topics: Print On Demand Direct Mail Event Marketing Materials Commercial Print Marketing Asset Management

Summer Event Giveaway Ideas to Wow Attendees!

Before the pandemic, the giveaways that we saw were more of the same products. Different pens, stress balls, straws, and more stuff that people who received them would likely use once or not at all. Products that serve little to no use end up getting tossed and thrown into landfill (unless they are an eco-friendly product of course).

Topics: Event Marketing Materials Promotional Swag Riley's Picks