--- title: Glossary | OnFulfillment description: Definitions of common terms related to marketing fulfillment, branded merchandise, event management, on-demand printing and more. image: https://www.onfulfillment.com/hubfs/featured%20image%20-%20NEW%20SITE%20-%20glossary.png --- [![On Fulfillment](https://www.onfulfillment.com/hs-fs/hubfs/onf_logo_2020-2.png?width=162&height=100&name=onf_logo_2020-2.png "On Fulfillment")](https://www.onfulfillment.com) # Glossary [#](https://www.onfulfillment.com/resources/glossary#number) [A](https://www.onfulfillment.com/resources/glossary#A) [B](https://www.onfulfillment.com/resources/glossary#B) [C](https://www.onfulfillment.com/resources/glossary#C) [D](https://www.onfulfillment.com/resources/glossary#D) [E](https://www.onfulfillment.com/resources/glossary#E) [F](https://www.onfulfillment.com/resources/glossary#F) [G](https://www.onfulfillment.com/resources/glossary#G) [H](https://www.onfulfillment.com/resources/glossary#H) [I](https://www.onfulfillment.com/resources/glossary#I) [J](https://www.onfulfillment.com/resources/glossary#J) [K](https://www.onfulfillment.com/resources/glossary#K) [L](https://www.onfulfillment.com/resources/glossary#L) [M](https://www.onfulfillment.com/resources/glossary#M) [N](https://www.onfulfillment.com/resources/glossary#N) [O](https://www.onfulfillment.com/resources/glossary#O) [P](https://www.onfulfillment.com/resources/glossary#P) [Q](https://www.onfulfillment.com/resources/glossary#Q) [R](https://www.onfulfillment.com/resources/glossary#R) [S](https://www.onfulfillment.com/resources/glossary#S) [T](https://www.onfulfillment.com/resources/glossary#T) [U](https://www.onfulfillment.com/resources/glossary#U) [V](https://www.onfulfillment.com/resources/glossary#V) [W](https://www.onfulfillment.com/resources/glossary#W) [X](https://www.onfulfillment.com/resources/glossary#X) [Y](https://www.onfulfillment.com/resources/glossary#Y) [Z](https://www.onfulfillment.com/resources/glossary#Z) ## # **1-up printing**: Refers to a single image or page, printed once on a sheet of paper or other substrate. **3D printing:** A manufacturing process that creates three-dimensional objects by layering materials, such as plastic or metal, based on a digital design file. **3PL:** See “[t](https://www.onfulfillment.com/resources/glossary#third-party)**[hird-party logistics](https://www.onfulfillment.com/resources/glossary#third-party)” **below. ## A ## B **Branded promotional items:** Customized items such as pens, keychains and USB drives used for promotional purposes to increase brand awareness. **Buyer**: A person or team responsible for sourcing and purchasing goods or services for a company or organization. ## C **Channel marketing:** Promoting and/or selling products or services, such as referral- or commission-based programs, through partner channels. **Channel partner:** A company or individual that promotes and sells a company's products or services through a partner program. **Corporate portal:** A centralized platform that allows employees and partners to access company resources and information, such as marketing materials, training programs and HR policies. **Custom apparel:** Branded clothing such as T-shirts, hoodies and hats that are created for promotional purposes or as employee uniforms. ## D **Digital asset management:** The process of organizing, storing and sharing digital assets such as images, videos and other marketing materials in a centralized system. **Digital printing:** A process that produces high-quality prints from digital files rather than from physical printing plates. **Direct mail marketing:** Sending promotional materials such as postcards, catalogs or letters directly to potential customers through postal mail. ## E **Eco-friendly printing:** A method of printing that prioritizes environmentally conscious and sustainable practices and materials. **Employee gifting:** The process of providing gifts or rewards to employees to boost morale, increase motivation and enhance the employer-employee relationship. **Event collateral**: Promotional items and marketing materials such as swag bags, name badges, signage and flyers that create a cohesive and branded event experience for attendees. **Event marketing:** The process of promoting a company's products or services through in-person or virtual events such as trade shows, conferences and webinars. ## F **FPO (creative)**: Stands for "final print output," referring to the final version of a design ready to be printed. **FPO (design)**: Stands for "for position only," indicating temporary placeholder content in a layout or design. **Fulfillment center:** A facility used for storing, packaging and shipping products to customers. **Fulfillment costs:** Expenses associated with processing, storing and shipping orders, including labor costs, shipping fees and inventory storage fees. **Fulfillment service provider:** A company that specializes in providing order fulfillment and logistics services for businesses. ## G **Gifting programs:** Programs that provide rewards or incentives such as gift cards or free items to customers or employees to encourage loyalty and engagement. **Gift card programs:** A program that provides customers or employees with gift cards as incentives or rewards for engaging with a brand or business. ## H **Human resources training:** Training and development programs such as onboarding or skills training targeted at employees. **Hybrid event:** An event that combines both virtual and in-person elements, allowing participants to attend both online and in-person. ## I **Integrations and compliance:** The process of integrating and merging software systems to ensure compliance with industry regulations and standards. **Inventory management:** The process of managing and optimizing a company's inventory levels to ensure adequate quantities are available to fulfill pending and anticipated orders. **In-person event support:** The provisioning of promotional items and printed materials for in-person events such as trade shows or conferences. ## J ## K **Key performance indicators:** Performance metrics used to track progress toward specific goals such as order accuracy, shipping times and customer satisfaction. **Kitting and assembly:** The process of assembling and packaging custom gift sets containing multiple items. **KPIs:** See “key performance indicators” above. ## L **Large format digital printing**: A digital printing technique for producing high-quality images on large substrates. Typically used for large-scale graphics such as billboards, trade show displays and vehicle wraps. **Large format printing**: A printing technique for producing high-quality images on large substrates, typically used for producing posters, banners and other signage. **Lead generation:** Identifying and cultivating potential customers for a company's products or services. **Logistics:** The process of planning, coordinating and executing the transportation, storage and delivery of goods or services. ## M **M (quantity)**: A commonly used abbreviation for "thousand," typically used in printing to indicate the quantity of printed materials. **Marketing asset management**: The process of organizing, storing and distributing digital marketing assets such as images, videos and documents in a centralized system, ensuring consistency and efficiency in marketing efforts. **Marketing collateral:** Printed or digital marketing materials such as brochures, data sheets, case studies and whitepapers used to promote a brand or product in support of the sales process. **Marketing fulfillment:** The process of providing promotional items, printed materials and other marketing assets to customers or partners to support marketing initiatives. ## N ## O **Offset printing:** A technique that transfers ink from a printing plate to a rubber blanket and then onto a printing surface, producing consistently high-quality prints. **Online printing:** A service that allows customers to order customized printed materials such as business cards, brochures, flyers and banners online. **Order fulfillment:** The process of receiving, processing and shipping customer orders for products or services. **Order tracking:** The process of monitoring the status of customer orders from processing through shipment and delivery. ## P **Packaging design:** Creating, designing and selecting packaging materials, colors and graphics that convey brand identity and deliver important product information. **Personalization:** Tailoring marketing messages, offers or products to individual customers based on their unique preferences, behavior or demographics. **Pick-and-pack:** The process of selecting and packing items for shipment, ensuring that all necessary contents are included and properly packaged. **Price per m; Price/m**: Typically refers to the price per meter or linear meter of a product or service. **Print advertising:** The use of printed media such as newspapers, magazines and billboards to promote a company's products or services. **Print as image**: A setting in some printing software that rasterizes vector graphics to ensure they are printed accurately. **Print management:** The process of overseeing the production and distribution of printed materials, including design, printing and shipping. **Print marketing:** The process of promoting a company's products or services through printed materials such as brochures, flyers and direct mail campaigns. **Print-on-demand:** A digital printing process that allows the creation of small quantities of customized products such as books, T-shirts and posters on an as-needed basis. **Print ready**: Refers to a digital file that is properly formatted and optimized for printing without requiring any additional adjustments or modifications. **Production costs:** Expenses associated with activities and materials related to producing materials, including design, printing, paper and ink. **Promotional product sourcing:** Finding and selecting suppliers to create branded promotional items such as pens, mugs and apparel. ## Q **Quality assurance:** A set of activities that ensure a product or service meets the desired quality standards and requirements. ## R **Redemption programs:** Programs that allow customers or employees to redeem rewards or points for discounts, free items or other incentives. **Reward programs:** Activities that inspire customers or employees to make purchases or achieve specific goals by offering rewards such as points or discounts. **Returns management:** The process of handling and processing returned products, including inspection, repair, repackaging and restocking. ## S **Sales collateral:** See “[marketing](https://www.onfulfillment.com/resources/glossary#marketing-collateral)[ collateral](https://www.onfulfillment.com/resources/glossary#marketing-collateral)” above. **Shipping: **Coordinating the shipment and delivery of promotional items and printed materials to customers or other locations such as events. **Supply chain management: **The process of managing the flow of goods and services including procurement, logistics and inventory management to ensure that products are delivered to customers in a timely and cost-effective manner. **Supply chain visibility:** The ability to track and monitor the movement of products and materials throughout the supply chain, from procurement to delivery. **Sustainable printing:** See “[eco-friendly printing](https://www.onfulfillment.com/resources/glossary#eco-friendly-printing)” above. **Swag:** A commonly used slang term for branded promotional items such as hats, T-shirts and tote bags used for marketing and promotional purposes. ## T **Third-party logistics:** A company that provides logistics services, including warehousing, transportation and fulfillment, on behalf of another company. **Trade show marketing:** Promoting a company's products or services through trade shows, exhibitions, seminars and other events targeted at a specific industry or audience. **Training programs:** Designed to teach and develop skills in employees or customers to improve performance and productivity. ## U **Uniform program:**** **The act of providing customized uniforms to employees to ensure a consistent and professional look for the brand. ## V **Value-added services:** Additional services such as kitting and assembly, personalization and gift wrapping provided to customers to enhance their experience. **Variable data printing (VDP):** A process that allows each printed piece to be personalized with names, addresses or other unique messages to create a highly targeted and customized experience for the recipient. **Vendor management:** Managing relationships with vendors and suppliers, including negotiating contracts, monitoring performance and ensuring compliance. **Virtual event support:** The provision of digital promotional items and printed materials for virtual events. **Virtual events:** An online event such as a conference or webinar that takes place in a digital environment or format. ## W **Warehouse management system:** A software system that helps manage and optimize warehouse operations, including inventory management and order fulfillment. **Warehousing and inventory:** The process of storing and managing products, materials and promotional items in a warehouse, including tracking inventory levels and maintaining organization. **Web-to-print:** An online method that allows users to create, design and order customized printed materials such as business cards, brochures and banners directly from the web. **Wholesale printing:** A printing service that provides large quantities of printed materials at discounted prices, often for resale or distribution. **Wide-format printer**: A press that can print on larger substrates, typically 18 inches or wider, for producing large-scale graphics such as posters, banners and signage. **Wide-format printing:** A printing process that accommodates large print sizes and specialized materials such as banners, posters and vehicle wraps. **Workflow automation:** The use of software tools that automate repetitive tasks and processes, streamlining operations and increasing efficiency. ## X ## Y ## Z ![onf_logo_white_2020](https://www.onfulfillment.com/hs-fs/hubfs/onf_logo_white_2020.png?width=155&name=onf_logo_white_2020.png "onf_logo_white_2020") OnFulfillment uniquely combines technological innovation with years of expertise in marketing fulfillment, web to print, print on demand, promotional items, apparel, tradeshow collateral, event management, gifting, reward, and redemption programs to deliver full-service solutions that meet your specific marketing, training, HR, and channel partner needs. 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