Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

7 Simple Steps for Mastering the Marketing Collateral Management Conundrum

Even in today’s online world, marketing collateral management—the production, storage and distribution of printed materials that promote a company’s products and services—is still a critical discipline. While these materials can take many forms—data sheets, brochures, white papers, technical documentation, educational tools and many more—how you manage them must be consistent, organized and logical to ensure they convey the right message about your organization.

Topics: Print Marketing Print Fulfillment Marketing Asset Management Marketing Fulfillment

Smart Marketers Choose Printers with Muscle

All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.

Topics: Direct Mail Print Marketing Commercial Print Print Fulfillment Marketing Asset Management

Why Do Consumers Prefer to Engage with Well-Known Brands?

A recent blog post highlighted various trends that are influencing how businesses are currently spending their budgets.

We detailed one of those trends, conscious consumerism, in late February. With this post, we are examining a second: a preference by customers for well-known retail brands when it comes to branded promotional items.

Topics: Event Marketing Materials Promotional Swag Riley's Picks Corporate Gifting

Tired of Taking Orders from Other Departments? There’s a Portal for That

If you’re like most Marketing departments, your team has probably evolved into a group of glorified order takers—the go-to source for other departments looking for help with events, collateral, promos, onboarding kits, and other special projects.

7 “Must Haves” for Managing Your Events

In-person events are making a huge comeback. Whether it’s pent-up demand following the COVID-19 lockdown or simply an effort by companies to leverage every possible opportunity to find and engage with prospects and customers, we’ve seen a significant uptick in requests for event assistance.

Topics: Event Marketing Materials Global Fulfillment Promotional Swag