Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog
Steve Friar

Steve Friar

Steve is President and founder of OnFulfillment.

Recent Posts by Steve Friar:

OnFulfillment at 15!

Fifteen years ago, OnFulfillment was  in a 1000 square foot warehouse that was loaned to me by a great friend and mentor, Jim Moreton, now departed. The internet was the Wild West, and we were six months from the bubble bursting on a large portion the early adopters of the dot com craze. At that point, we were convinced that the internet would change the fulfillment business forever.  By us, I mean Dan Barnett and I. Shared information, universal access and real-time transactions – the possibilities were endless. We had an idea, enthusiasm, and a great support structure of friends and colleagues.

Our first customer was Zilog Corporation and Debra Erickson. Debra and I still exchange Christmas cards. No one wants to be the first customer, so I can’t thank her enough for our start. With Zilog on board, we had product in our warehouse and projects to do. At first my wife, kids and I did the work at home, but we soon hired  Juan Rosales from my previous job, and now I knew the work would get done. And so it continued as we added one new customer at a time. We soon moved to Hayward where another friend rented us space on a month to month basis.

Topics: Print On Demand Courseware Global Fulfillment Print Fulfillment Marketing Asset Management Kit Assembly

You’ll Kick Yourself If You Don’t Take Advantage of These Postal Incentives

Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.

Topics: Direct Mail Print Marketing

Congrats – You’re a Print Buyer! Now What?

You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!

Topics: Direct Mail Print Marketing Event Marketing Materials Courseware Commercial Print Marketing Asset Management

Why does a print and fulfillment company need a CTO?

 

Why does any company need a CTO? Formerly a position found primarily in tech start-ups and IT solution providers, the Chief Technology Officer is becoming a more common member of the C-level executive lineup in companies whose operations are not rooted in the tech sector.
Topics: Print On Demand Print Fulfillment Marketing Asset Management

Practice Eco Friendly Printing with Print on Demand

Do marketers care whether their service partners practice environmentally friendly business practices? Absolutely! However, you must be careful to look “under the hood” when considering working with a company that tosses around the term “sustainability” like beads off a Mardi Gras float in New Orleans. You can get swept away by promises and bravado.

Topics: Print On Demand Print Marketing Marketing Asset Management