Steve Friar, on Tue, Oct 28, 2014 @ 09:28 AM
When fall rolls around, moms gear up for a new school year, retailers stock their shelves for holiday shoppers, and marketers prepare for product launches and year-end deliveries that revolve around the holidays.
Now’s the time to keep in mind how clogged the mail and package delivery channels get between Thanksgiving and the final notes of “Auld Lang Syne.” On your mark, get set, gird yourself!
Steve Friar, on Wed, Oct 22, 2014 @ 02:55 PM
This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...
You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. These terms get thrown about like rice after a wedding, but they’re not that simple to understand.This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)
Steve Friar, on Wed, Sep 03, 2014 @ 12:19 PM
To be honest, coming across news that points to the power of print marketing makes our day. Even though print’s reputation has been taking a beating, we stand behind our belief that marketers will be successful through the use of print in their campaigns.
Steve Friar, on Fri, Aug 15, 2014 @ 04:49 PM
Experienced Educations Services teams know that print & fulfillment of training manuals can be one of your largest expenses. A comprehensive Courseware Management Program can help you gain control over these costs. But how do you know that a comprehensive Courseware Management Program is right for you? Browse through this slideshare to learn the top 9 reasons why a courseware management program may be needed.
Steve Friar, on Mon, Jul 28, 2014 @ 11:30 AM
Companies that produce training materials and other time-sensitive documentation for a global audience need to feel 100% confident that their materials will be delivered where they’re needed, when they’re needed. And not a day later.
And if it were as simple as conjuring up your very own Harry Potter to cast one of his spells (what would he call it – Deliverencio?), those in charge of making sure their company’s training materials were delivered safely all over the world would all sleep like babies.
