Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.
Steve Friar, on Thu, May 08, 2014 @ 09:11 AM
Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Tue, Apr 22, 2014 @ 11:40 AM
Why does any company need a CTO? Formerly a position found primarily in tech start-ups and IT solution providers, the Chief Technology Officer is becoming a more common member of the C-level executive lineup in companies whose operations are not rooted in the tech sector.
Steve Friar, on Tue, Apr 15, 2014 @ 01:07 PM
Do marketers care whether their service partners practice environmentally friendly business practices? Absolutely! However, you must be careful to look “under the hood” when considering working with a company that tosses around the term “sustainability” like beads off a Mardi Gras float in New Orleans. You can get swept away by promises and bravado.
Steve Friar, on Tue, Apr 01, 2014 @ 09:10 AM
Most training teams at high tech companies start out fairly small doing everything in-house themselves. In start-up mode, training managers are required to wear multiple hats, responsible for not only curriculum development, technical writing, and conducting training but also for identifying and scheduling training locations, ordering catering, and printing & shipping training materials. They have to handle all of the other day-to-day operations necessary in establishing, running and growing a world class Education Services business.
