Steve Friar, on Thu, Jul 23, 2015 @ 08:30 AM
Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.
Steve Friar, on Wed, Apr 29, 2015 @ 11:00 AM
Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.
Steve Friar, on Thu, Mar 05, 2015 @ 09:00 AM
Maybe you want to reconsider jumping on that “digital-above-all” bandwagon. There are indications of late that printed materials are still quite effective in marketing campaigns.
Here are some recent news items about printed materials used for marketing that are worth a look-see:
Steve Friar, on Mon, Nov 17, 2014 @ 02:55 PM
What would happen if you purchased a brand-new, fresh-off-the-lot luxury car, like a Porsche, a Tesla, or an Audi, and when you popped open the hood there was…zippo. Nothing. No engine whatsoever. You’d feel robbed. And well you should.
Fortunately, it would never get that far. You’d have test driven that baby. But isn’t it easy to be swayed by something so stunning on the outside? It’s natural that once we fall for the sizzle, we expect the entire steak to be exactly what we imagine.
Steve Friar, on Tue, Oct 28, 2014 @ 09:28 AM
When fall rolls around, moms gear up for a new school year, retailers stock their shelves for holiday shoppers, and marketers prepare for product launches and year-end deliveries that revolve around the holidays.
Now’s the time to keep in mind how clogged the mail and package delivery channels get between Thanksgiving and the final notes of “Auld Lang Syne.” On your mark, get set, gird yourself!
