Steve Friar, on Wed, Jun 04, 2014 @ 12:19 PM
More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.
This post is #2 in a short series. We hope to bring you up to speed where print buying is concerned. Commercial printing is a manufacturing industry that has its own language and some pretty fascinating processes and technologies.
Steve Friar, on Wed, May 14, 2014 @ 08:08 AM
Fifteen years ago, OnFulfillment was in a 1000 square foot warehouse that was loaned to me by a great friend and mentor, Jim Moreton, now departed. The internet was the Wild West, and we were six months from the bubble bursting on a large portion the early adopters of the dot com craze. At that point, we were convinced that the internet would change the fulfillment business forever. By us, I mean Dan Barnett and I. Shared information, universal access and real-time transactions – the possibilities were endless. We had an idea, enthusiasm, and a great support structure of friends and colleagues.
Our first customer was Zilog Corporation and Debra Erickson. Debra and I still exchange Christmas cards. No one wants to be the first customer, so I can’t thank her enough for our start. With Zilog on board, we had product in our warehouse and projects to do. At first my wife, kids and I did the work at home, but we soon hired Juan Rosales from my previous job, and now I knew the work would get done. And so it continued as we added one new customer at a time. We soon moved to Hayward where another friend rented us space on a month to month basis.
Steve Friar, on Thu, May 08, 2014 @ 09:11 AM
Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Tue, Apr 22, 2014 @ 11:40 AM
Why does any company need a CTO? Formerly a position found primarily in tech start-ups and IT solution providers, the Chief Technology Officer is becoming a more common member of the C-level executive lineup in companies whose operations are not rooted in the tech sector.
