If you’re participating at an upcoming event where you hope to meet and attract top prospects, use every available marketing tool to help drive your success there. Event participation is pricey, what with the cost of exhibiting, travel expenses, staff time spent out of the office and on the show floor, entertaining customers, and outfitting your booth or display table.

Event marketers wear many hats. Their job runs the gamut from overall event marketing strategy, creative and design, managing content and speakers, promotion to drive attendance, event logistics and general herding of cats! In addition, in recent years they’ve also had to become experts on new technologies and apps to manage their events, and the ins and outs of social media for event promotion. 

So you've decided to exhibit at Dreamforce this year? We spoke to past Dreamforce exhibitors to get the top inside tips for a successful event.

Our top 5 Do's for Dreamforce are:

Many of our training clients are shifting more and more of their printed courseware to an "eBook" format. Delivering courseware in an electronic format allows information to be shared more easily, can be less expensive than print, and removes the issue of wasting printed materials that are obsolete.

We were excited to learn that our client, SunPower, is a sponsor and partner of the Solar Impulse. SunPower Maxeon™ solar cell technology powers the Solar Impulse, a prototype solar airplane that is powered entirely by the sun. Solar Impulse landed Sunday at Washington Dulles International Airport, its second to last leg of a cross country journey which started in San Francisco at the beginning of May and ends in New York in July.