Running an online business is incredibly complex.  

The technology required to create a website where people can virtually browse, shop, reserve, order, download, or purchase items is overwhelming.  If anything, we should be amazed when it works properly rather than annoyed when it doesn’t.  The fact that it is so commonplace and reliable is a testament to the tenacity and creativity of the developers who made it possible.

Even the presumably easiest tasks are fraught with difficulty and challenges.  For instance, in order to maintain some semblance of order, one of the first things an online business must do is assign users to predefined groups or roles that determine what resources they can see or access.  On the surface, this seems to be a fairly simple and straightforward process.

A Digital Asset Management (DAM) system is every marketer’s savior.

This software solution helps companies create, manage, upload, file, store and share their digital content on any platform. A DAM (or sometimes called a MAM - Marketing Asset Management system) should be the central hub for all of your digital marketing files, including documents, logos, photos and other images, videos, and templates. The bigger your company, the more critical your DAM system. And marketers should be involved in the selection of the DAM provider – it’s not just an IT issue.Here are the 5 top ways marketers benefit from DAM.

Obvious observation of the day: today’s corporate world is dramatically different than it was just two or three years ago.

Thanks primarily to the COVID-19 pandemic, 16% of companies worldwide are now 100% remote. And even though 44% of global companies don’t or can’t allow remote work, 85% of managers assume that hybrid teams composed of both on-site and remote workers will become the new norm.

It’s happened to all of us.

You’ve checked your onsite inventory and confirmed that there is sufficient collateral and branded merch on hand to support an upcoming event you are managing. Signage and table skirts are also available. It feels good to be proactive and know you won’t be scrambling at the last minute.