Steve Friar, on Thu, Mar 23, 2023 @ 12:27 PM
All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.
Jennifer Melwani, on Mon, Sep 26, 2022 @ 12:01 PM
Marketing portals are powerful management tools that help you organize your corporate digital assets in ways that make you more efficient. They give you the power to produce customized printed materials when they’re needed, in the exact quantities requested. A portal means you have, at your fingertips, a manageable system for cataloguing and accessing all kinds of digital content that’s used by numerous people who work in or with your organization. It also functions as a highly sophisticated but easy-to-use reporting engine that brings sanity to an otherwise logistical nightmare.
Steve Friar, on Mon, Aug 15, 2022 @ 11:21 AM
A Digital Asset Management (DAM) system is every marketer’s savior.
This software solution helps companies create, manage, upload, file, store and share their digital content on any platform. A DAM (or sometimes called a MAM - Marketing Asset Management system) should be the central hub for all of your digital marketing files, including documents, logos, photos and other images, videos, and templates. The bigger your company, the more critical your DAM system. And marketers should be involved in the selection of the DAM provider – it’s not just an IT issue.Here are the 5 top ways marketers benefit from DAM.
Steve Friar, on Tue, Jul 19, 2022 @ 10:07 AM
Obvious observation of the day: today’s corporate world is dramatically different than it was just two or three years ago.
Thanks primarily to the COVID-19 pandemic, 16% of companies worldwide are now 100% remote. And even though 44% of global companies don’t or can’t allow remote work, 85% of managers assume that hybrid teams composed of both on-site and remote workers will become the new norm.
Steve Friar, on Wed, Jul 06, 2022 @ 09:38 AM
It’s happened to all of us.
You’ve checked your onsite inventory and confirmed that there is sufficient collateral and branded merch on hand to support an upcoming event you are managing. Signage and table skirts are also available. It feels good to be proactive and know you won’t be scrambling at the last minute.
