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OnFulfillment Blog | Marketing Asset Management (2)

7 Simple Steps for Mastering the Marketing Collateral Management Conundrum

Even in today’s online world, marketing collateral management—the production, storage and distribution of printed materials that promote a company’s products and services—is still a critical discipline. While these materials can take many forms—data sheets, brochures, white papers, technical documentation, educational tools and many more—how you manage them must be consistent, organized and logical to ensure they convey the right message about your organization.

Topics: Print Marketing Print Fulfillment Marketing Asset Management Marketing Fulfillment

Smart Marketers Choose Printers with Muscle

All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.

Topics: Direct Mail Print Marketing Commercial Print Print Fulfillment Marketing Asset Management

6 Sure-As-Shootin’ Signs You Need a Marketing Portal

Marketing portals are powerful management tools that help you organize your corporate digital assets in ways that make you more efficient. They give you the power to produce customized printed materials when they’re needed, in the exact quantities requested. A portal means you have, at your fingertips, a manageable system for cataloguing and accessing all kinds of digital content that’s used by numerous people who work in or with your organization. It also functions as a highly sophisticated but easy-to-use reporting engine that brings sanity to an otherwise logistical nightmare.

Topics: Global Fulfillment Marketing Asset Management

5 Ways Marketing Benefits from a DAM System

A Digital Asset Management (DAM) system is every marketer’s savior.

This software solution helps companies create, manage, upload, file, store and share their digital content on any platform. A DAM (or sometimes called a MAM - Marketing Asset Management system) should be the central hub for all of your digital marketing files, including documents, logos, photos and other images, videos, and templates. The bigger your company, the more critical your DAM system. And marketers should be involved in the selection of the DAM provider – it’s not just an IT issue.Here are the 5 top ways marketers benefit from DAM.

Topics: Marketing Asset Management

Keeping Your Hybrid Work Team Organized

Obvious observation of the day: today’s corporate world is dramatically different than it was just two or three years ago.

Thanks primarily to the COVID-19 pandemic, 16% of companies worldwide are now 100% remote. And even though 44% of global companies don’t or can’t allow remote work, 85% of managers assume that hybrid teams composed of both on-site and remote workers will become the new norm.

Topics: Global Fulfillment Marketing Asset Management Onboarding