Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Thu, May 20, 2021 @ 01:47 PM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Fri, May 14, 2021 @ 02:27 PM
On the surface, shipping and fulfillment may seem like a pretty straightforward process. You package your product, stick a label on it and then send it off to your customers or employees. In reality, this critical component of the supply chain can become incredibly challenging and costly. Fortunately, there is a solution and it’s much easier and more affordable than you may think.
Steve Friar, on Tue, Sep 15, 2020 @ 09:45 AM
As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping. [Ok, yes we said it, we said the 'new normal'. And, yes, we know it's a huge cliché. But it's hard to find another way to describe our current marketing environment.]
We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees.
If your marketing plan includes delivering promotional products to
And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs.
Steve Friar, on Tue, Feb 11, 2020 @ 09:54 AM
If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.
Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.
Steve Friar, on Thu, Sep 12, 2019 @ 08:54 AM
Dear Marketing,
We just wasted 45 minutes scouring the company’s site and Intranet site, looking for the sales brochure on our latest launch. It was agonizing. This is happening all the time now, so we had to address it.
We’re on the verge of losing a huge prospect we’ve been courting for weeks. All because we can’t get our hands on the materials we’ve been promising them. For the love of God, please help!
For the sake of all of us in Sales, we’re begging you to find a better way to get us our sales materials. We need to have 24/7 access, regardless of where we are.
