This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.
Steve Friar, on Tue, Aug 21, 2018 @ 09:20 AM
This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.
Steve Friar, on Fri, Aug 17, 2018 @ 09:15 AM
You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.
Steve Friar, on Tue, Aug 14, 2018 @ 09:30 AM
When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.
Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths? Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.
Steve Friar, on Thu, Mar 23, 2017 @ 08:00 AM
Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.
The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.
The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.
Steve Friar, on Wed, Sep 07, 2016 @ 09:00 AM
A common challenge among medical device manufacturers who sell products to channels such as physician networks is how to market their products effectively. Typically, a manufacturer’s sales rep trains physicians on proper use of a device so that they can market it to their patients.
