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Marketing Asset Management (MAM) is the software that saves your sales and marketing team from flipping out.

It’s the software solution that helps them manage the thousands of digital assets they use every day to promote your business, communicate with customers, engage with prospects, and develop new accounts.

It’s your company’s private, cloud-based library that houses a categorized and comprehensive collection of every piece of content that could be used – and should be used – to market your services.

It’s your secure online system holding all approved digital assets that are used by internal stakeholders (sales, marketing, legal, administrative, print production, designers) as well as external (channel partners, third-party resellers, field reps, authorized representatives).

If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2^nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.

Are you planning to exhibit for the first time at this year’s Dreamforce in San Francisco? Well then, get ready, get set, and go prepared.

Imagine you’ve searched for months to find the perfect nanny for your active kids. In walks a modern-day Mary Poppins, with a decade of experience, glowing recommendations, and the sweetest of personalities. Even your kids take a shine to her.

Would you hire her on the spot, no questions asked? Hardly. There are important questions every parent asks someone they’re considering leaving in charge of their precious offspring.

You’d grill her, we daresay, to make sure she’s 100% trustworthy and responsible.

Investing in a marketing portal isn’t the same as hiring a nanny, granted. But it’s a major commitment of time and resources. Once you’ve chosen a portal provider, you don’t want to find out after the fact that the company looked great on paper but turned out to be a disaster.

If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!

Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.

To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms!  Enjoy this alphabet soup of printing terms!