Steve Friar, on Wed, Mar 05, 2025 @ 10:45 AM
Today’s era of multichannel marketing demands that you engage your target audience every day across multiple platforms and media: social, direct mail, websites, events, videos, mobile, messaging, retail, and banner ads.
This requires a solution that allows your sales and marketing teams to order and process materials for every channel you use, making everything they need readily available right at their fingertips.
Steve Friar, on Thu, May 20, 2021 @ 01:47 PM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Mon, Apr 06, 2020 @ 09:15 AM
For our training clients, ebooks are now an absolute must in this current work-from-home environment. But beyond the necessity of our current situation, the pivot to virtual classrooms and ebooks can have a long term positive impact on your training business.
For example, ebooks allow information to be shared more easily and encourage collaboration. They can be considerably less expensive than printed courseware. And ebooks remove the issue of wasting printed materials that are obsolete.
Steve Friar, on Wed, Jan 17, 2018 @ 08:11 AM
As we head into the new year, it may be the right time for you to review the cost of printing and shipping your global training materials.
Steve Friar, on Thu, Mar 23, 2017 @ 08:00 AM
Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.
The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.
The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.
