Steve Friar, on Thu, Mar 23, 2023 @ 12:27 PM
All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.
Riley Friar, on Thu, Mar 16, 2023 @ 10:18 AM
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A recent blog post highlighted various trends that are influencing how businesses are currently spending their budgets.
We detailed one of those trends, conscious consumerism, in late February. With this post, we are examining a second: a preference by customers for well-known retail brands when it comes to branded promotional items.
Steve Friar, on Mon, Mar 06, 2023 @ 12:51 PM
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If you’re like most Marketing departments, your team has probably evolved into a group of glorified order takers—the go-to source for other departments looking for help with events, collateral, promos, onboarding kits, and other special projects.
Steve Friar, on Tue, Feb 28, 2023 @ 02:49 PM
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In-person events are making a huge comeback. Whether it’s pent-up demand following the COVID-19 lockdown or simply an effort by companies to leverage every possible opportunity to find and engage with prospects and customers, we’ve seen a significant uptick in requests for event assistance.
Riley Friar, on Wed, Feb 22, 2023 @ 07:37 AM
In a recent blog post, we reported that several trends are currently influencing how businesses are spending their budgets, driven largely by the combined goals of cost efficiency and social consciousness.
