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OnFulfillment Blog | Event Marketing Materials (4)

What Did We Learn at PPAI Expo 2023? Let us Tell You

PPAI Expo 2023, held in early January in Las Vegas, attracted the country’s biggest promotional product providers and distributors to showcase what’s in store for the coming year—everything from new products and apparel to event material and order programs.

As with the previous few years, 2023 includes a host of uncertainties that will impact this year’s buying habits. Post-pandemic behavior continues to influence decision making, forcing companies to be cautious about spending. Couple that with an increasingly fragile economy and it’s clear that budgets will suffer.

Topics: Event Marketing Materials Promotional Swag Riley's Picks Corporate Gifting

Events are Coming Back. Are You Prepared?

After two years of COVID-related shutdowns, events—conferences, seminars, tradeshows and the like—are coming back in a big way.

Weekly, if not daily, organizations are asking us to help them ramp up their marketing event support activities. They want to get back out there and start meeting with customers and prospects again. Only now, they’re facing a host of new challenges.

Remote workforces. Reduced staff. Depleted or non-existent marketing closets. It’s like learning how to plan, manage, and execute events all over again, with fewer people and resources.

Topics: Event Marketing Materials Promotional Swag Company Store

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: Event Marketing Materials Promotional Swag Kit Assembly

Still Raiding the Marketing Closet for Event Material? There's a Better Way

It’s happened to all of us.

You’ve checked your onsite inventory and confirmed that there is sufficient collateral and branded merch on hand to support an upcoming event you are managing. Signage and table skirts are also available. It feels good to be proactive and know you won’t be scrambling at the last minute.

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag Company Store

Desperately Seeking a Marketing Portal? You Should Be.

As the importance of great, compelling content grows and grows, your marketing team’s need to access, customize, produce and distribute marketing and/or customer materials goes through the proverbial roof. Do they have such access?

Can they easily and reliably get their hands on the most current data sheets, corporate brochures, logos, videos and other digital assets when they need to? Is all of this vital information housed in one easy-to-use location…that they trust?

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag