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OnFulfillment Blog | Event Marketing Materials (3)

7 Ways COVID-19 Has Impacted How Trade Shows Are Evolving

After several years of COVID-influenced lockdowns and cancellations, trade shows are making a huge comeback. A tremendous amount of pent-up demand is driving a veritable tidal wave of events in 2023—both live and virtual.

The logistics of staging such events have, however, have evolved significantly thanks in large part to COVID-19. Shifting demographics, changing trends, and the widespread adoption of new technologies designed to deal with restrictions imposed by the lockdown are changing the event landscape.

Topics: Event Marketing Materials Company Store Marketing Fulfillment

In the Battle of Quality vs. Quantity, Quality Always Wins

Over the past several weeks, we’ve been exploring recent trends that are influencing how businesses are spending their marketing budgets these days, first introduced in a blog post on the PPAI Expo back in January. Those trends include an industry-wide move towards more conscious consumerism as well as a growing preference for buying promotional items based on well-known retail brands.

Topics: Event Marketing Materials Promotional Swag Riley's Picks

Why Do Consumers Prefer to Engage with Well-Known Brands?

A recent blog post highlighted various trends that are influencing how businesses are currently spending their budgets.

We detailed one of those trends, conscious consumerism, in late February. With this post, we are examining a second: a preference by customers for well-known retail brands when it comes to branded promotional items.

Topics: Event Marketing Materials Promotional Swag Riley's Picks Corporate Gifting

7 “Must Haves” for Managing Your Events

In-person events are making a huge comeback. Whether it’s pent-up demand following the COVID-19 lockdown or simply an effort by companies to leverage every possible opportunity to find and engage with prospects and customers, we’ve seen a significant uptick in requests for event assistance.

Topics: Event Marketing Materials Global Fulfillment Promotional Swag

Need to Optimize Your Marketing Budget? Time to Outsource

It’s a new year. Time to start preparing for the various events, conferences and tradeshows on your marketing calendar—not to mention all your other projects and priorities.

Unfortunately, adding headcount right now is difficult if not impossible. Current economic conditions are forcing businesses to tighten their belts. Even if you could find and hire the right talent, building a full-time team to handle spikes in activity surrounding individual events doesn’t make financial sense.

Topics: Event Marketing Materials Company Store Marketing Fulfillment