OnFulfillment Blog | Company Store (6)

Running an online business is incredibly complex.  

The technology required to create a website where people can virtually browse, shop, reserve, order, download, or purchase items is overwhelming.  If anything, we should be amazed when it works properly rather than annoyed when it doesn’t.  The fact that it is so commonplace and reliable is a testament to the tenacity and creativity of the developers who made it possible.

Even the presumably easiest tasks are fraught with difficulty and challenges.  For instance, in order to maintain some semblance of order, one of the first things an online business must do is assign users to predefined groups or roles that determine what resources they can see or access.  On the surface, this seems to be a fairly simple and straightforward process.

It seems like every event and meeting has a promotional product for you to take home. At this point, you probably have a box of branded products from every company you have interacted with. You get enough new products that you don’t know what to do with, and you can only find a use for so many water bottles and pens!

So, why not have a product that isn’t just useful for you but for your pet? Whether is is a corporate gift for a meeting or a trade show giveaway, pet promotional items make for a great gift for every type of client! Pet products make great promotional giveaways when they are useful too. Either way, sending someone something for their pet makes them feel like you care about their life outside of their business which leads to a better client relationship and loyalty.

It’s happened to all of us.

You’ve checked your onsite inventory and confirmed that there is sufficient collateral and branded merch on hand to support an upcoming event you are managing. Signage and table skirts are also available. It feels good to be proactive and know you won’t be scrambling at the last minute.

At virtually every event, and in virtually every company store, you’ll see the same tired branded products recycled and reused.

If you’ve read our earlier blog on rewards programs, you know how popular these types of “recognition events” are. More importantly, you understand how difficult these programs can be to successfully execute. Meticulous planning is an absolute requirement.

One thing this earlier blog did not cover was how rewards are claimed and distributed. That’s because this phase of the program deserves its own careful analysis.