This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right. Read Part 1 and Part 2.
Steve Friar, on Mon, Jan 19, 2015 @ 10:00 AM
This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right. Read Part 1 and Part 2.
Steve Friar, on Wed, Jan 14, 2015 @ 09:30 AM
When people talk about printing, they usually focus on the front end of the process – the design, the size, the format, the colors (like 4C and PMS colors), the paper, and the printing itself – digital, offset, and screen, to name just three.
But let’s not forget the “back end” of the process – the stuff that happens to a print job after it comes off the press.
Post-press operations are a combination of binding and finishing.
Steve Friar, on Tue, Jan 06, 2015 @ 10:00 AM
As you’re evaluating potential marketing portal partners for your company, don’t neglect an important criterion that many marketers might overlook: technical support.
Steve Friar, on Mon, Dec 29, 2014 @ 09:30 AM
This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right. You can also read part 1 here.
If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.
Steve Friar, on Fri, Dec 19, 2014 @ 03:09 PM
For whatever reason, printers seem to get blamed for all kinds of printing bloopers. We’re all familiar with the phrase “printing mistake” or “printer’s error” in news stories about embarrassing or expensive printed mistakes. It somehow always boils down to the printer, regardless of who else might have handled the job.
