OnFulfillment Blog | Marketing Asset Management (12)

If you’ve any doubt that the marketing technology (or 'martech') industry is growing hand-over-fist, all you need to do is take a peek at Scott Brinker’s 2015 marketing technology landscape supergraphic. Scott’s the Co-Founder and CTO of ion interactive, and he writes the Chief Marketing Technologist blog. He started this supergraphic in 2011, and with just one look you’ll grasp the size and complexity of martech vendors. There were about 100 companies in that first infographic he created, and since then, the landscape has exploded.

Thanks for having us at the Spring 2015 CEdMA Conference.  Below is the slide deck presented during the conference.

INTRODUCTION:

Training Voucher Programs enable Education Services teams to:   

• Drive additional training revenue
• Increase access to training
• Increase certification rates
• Include training in sales incentive programs

If the education services your company offers is growing, and you’re adding more training courses in more locations and perhaps even in different languages, you need a system to manage this content for you.

More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.

Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.