OnFulfillment Blog | Marketing Asset Management (10)

Maybe it’s high time you started questioning the cost of printing and shipping your global training materials.

Marketing for your ecommerce store is a given – because your products won’t sell themselves.

If you’re managing an Education Services business for your company, and you’re still on the fence about whether moving to electronic courseware delivery is the way to go, maybe this will help: going to an online courseware delivery system can save you a significant amount of money.

If you’re a good-sized technology company, you offer training as a service. Managing and distributing all of your training materials (digital and printed) requires a system, allowing you to customize courseware for a broad audience and deliver materials accurately, quickly and securely.

If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2^nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.