Steve Friar, on Tue, Jun 23, 2015 @ 11:49 AM
As a marketer, you may feel like you’re at the mercy of the major freight delivery companies. And yet, while you can’t negotiate their pricing, you can indeed have some control over how your materials get shipped.
When it comes to online shopping, the more options you’re given about shipping, the more cost-effective your decisions will be.
Steve Friar, on Wed, Apr 29, 2015 @ 11:00 AM
Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.
Steve Friar, on Fri, Apr 24, 2015 @ 10:00 AM
There are lots of organizations for professionals who are training executives, but did you know there’s one that caters strictly to those in the tech industry?
Steve Friar, on Wed, Mar 18, 2015 @ 01:57 PM
Have you noticed that people who shout, “Print’s not dead!” tend to be printers or those who make their living off of print? It’s not a coincidence. Fighting for your livelihood is practical. And noble.
Steve Friar, on Mon, Mar 02, 2015 @ 10:00 AM
More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.
Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.
