You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Mon, Mar 10, 2014 @ 10:49 AM
Just in case you’re unfamiliar with the major differences between digital printing and offset (or lithographic) printing, this blog post is for you.
Steve Friar, on Tue, Mar 04, 2014 @ 12:34 PM
Marketers are skeptical about sharing too much information with their service providers. We get it. We know you have budget guidelines and other proprietary information about your business that should be held close to the vest.
Steve Friar, on Wed, Dec 18, 2013 @ 02:04 PM
USPS rates are going up. Again. First-class rates will go up on January 26, 2014. Key pricing, according to the USPS web site, will be as follows:
Steve Friar, on Thu, Dec 12, 2013 @ 06:27 AM
Don’t have a “go-to” designer or a creative agency with which you work? No worries. There are some handy tips to help you choose the right graphic designer for a direct mail project.
Graphic design is a creative and technical specialty that generally requires at least a college degree. And as with any professional service, the more experience your designer has, the more comfort that will provide you, the client.
