Steve Friar, on Wed, Jun 04, 2014 @ 12:19 PM
More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.
This post is #2 in a short series. We hope to bring you up to speed where print buying is concerned. Commercial printing is a manufacturing industry that has its own language and some pretty fascinating processes and technologies.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Mon, Mar 10, 2014 @ 10:49 AM
Just in case you’re unfamiliar with the major differences between digital printing and offset (or lithographic) printing, this blog post is for you.
Steve Friar, on Tue, Mar 04, 2014 @ 12:34 PM
Marketers are skeptical about sharing too much information with their service providers. We get it. We know you have budget guidelines and other proprietary information about your business that should be held close to the vest.
Steve Friar, on Wed, Dec 18, 2013 @ 02:04 PM
USPS rates are going up. Again. First-class rates will go up on January 26, 2014. Key pricing, according to the USPS web site, will be as follows:
