Jennifer Melwani, on Tue, Aug 19, 2014 @ 11:57 AM
It’s too bad there’s no clearinghouse for information about which printing companies are modern – meaning they’ve continuously kept current with new printing technologies, and they speak the language of today’s marketers. With 30,000+ printers in the U.S. alone to work with, what’s a marketer to do when he or she is searching for a reputable and resourceful printer? A few tips on how to spot a “modern” printer might help.
Halim Qayum, on Mon, Jul 14, 2014 @ 11:06 AM
Getting your electronic file ready to send to a commercial printer is a matter of “dotting i’s and crossing t’s,” as it were. You have to be careful and take certain steps to ensure that the file is print ready. If you don’t, you’ll delay production – and you might end up compromising the print quality of your job.
Steve Friar, on Wed, Jul 02, 2014 @ 11:39 AM
Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.
Steve Friar, on Wed, Jun 04, 2014 @ 12:19 PM
More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.
This post is #2 in a short series. We hope to bring you up to speed where print buying is concerned. Commercial printing is a manufacturing industry that has its own language and some pretty fascinating processes and technologies.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
