Steve Friar, on Wed, Feb 08, 2023 @ 02:46 PM
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If we’ve seen it once, we’ve seen it a hundred times: enthusiastic yet inexperienced marketers running up print fulfillment costs by creating exotic designs that are undeniably beautiful but prohibitively expensive to produce and distribute. And there’s no shortage of printers who are happy to encourage that sort of behavior and take your money in the process.
Steve Friar, on Mon, Jun 13, 2022 @ 09:37 AM
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The last thing your sales team wants is to shop around for commercial printers each time they need something produced. Without a ton of experience, sourcing print is difficult, inefficient, and frustrating.
Steve Friar, on Thu, May 20, 2021 @ 01:47 PM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Thu, Mar 23, 2017 @ 08:00 AM
Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.
The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.
The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.
Steve Friar, on Wed, Jun 17, 2015 @ 09:00 AM
“Do you want to print your brochure in 4 color?” “No, I want to use all the colors.”
This exchange between a print expert and a tech company CEO took place a few years ago. It points out that what may be a common term for a printer isn’t necessarily common to a customer.
