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The last thing your sales team wants is to shop around for commercial printers each time they need something produced. Without a ton of experience, sourcing print is difficult, inefficient, and frustrating.
Steve Friar, on Mon, Jun 13, 2022 @ 09:37 AM
The last thing your sales team wants is to shop around for commercial printers each time they need something produced. Without a ton of experience, sourcing print is difficult, inefficient, and frustrating.
Steve Friar, on Thu, May 20, 2021 @ 01:47 PM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Thu, Mar 23, 2017 @ 08:00 AM
Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.
The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.
The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.
Steve Friar, on Wed, Jun 17, 2015 @ 09:00 AM
“Do you want to print your brochure in 4 color?” “No, I want to use all the colors.”
This exchange between a print expert and a tech company CEO took place a few years ago. It points out that what may be a common term for a printer isn’t necessarily common to a customer.
Steve Friar, on Wed, Jun 03, 2015 @ 03:57 PM
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If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!
Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.
To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms! Enjoy this alphabet soup of printing terms!
