When people talk about printing, they usually focus on the front end of the process – the design, the size, the format, the colors (like 4C and PMS colors), the paper, and the printing itself – digital, offset, and screen, to name just three.

But let’s not forget the “back end” of the process – the stuff that happens to a print job after it comes off the press.

Post-press operations are a combination of binding and finishing.

This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  You can also read part 1 here.

Step 2: Add PURLs, QR Codes, or Other Tracking Software

If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.

If you’re in the business of selling software or hardware, you’re also in the business of training. You probably have a considerable amount of training materials, which may be printed materials or electronic documents – or both.

Whatever format they  take, training organizations need a system for managing and distributing training materials quickly, securely, and cost effectively. This is especially challenging if you have voucher programs, which offer prepaid classes or certification exams via redemption of a code.