Steve Friar, on Tue, Aug 04, 2015 @ 12:09 PM
Do you sometimes wonder if there’s any other marketing besides content marketing? In 2008, Seth Godin said it’s the only marketing left. In 2014, a post on Forbes’ web site included a statement saying that “by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.” And according to CMI’s 2013 benchmark study, 91% of B2B marketers are using content marketing.
Steve Friar, on Wed, Jul 29, 2015 @ 08:30 AM
Are you planning to exhibit for the first time at this year’s Dreamforce in San Francisco? Well then, get ready, get set, and go prepared.
Steve Friar, on Mon, Jul 27, 2015 @ 11:21 AM
Are you in the business of developing online training materials? Whether you’re producing them for your own company or for your customers, you’ll recognize these three priorities: time-sensitivity, flexibility, and (most of all) security.
Steve Friar, on Thu, Jul 23, 2015 @ 08:30 AM
Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.
Steve Friar, on Wed, Jul 22, 2015 @ 01:16 PM
Organizing, storing and having access to all of your digital marketing assets in one place is clearly the primary objective when you’re shopping for a marketing portal. But there are additional benefits, particularly when this portal includes global web-to-print capabilities.
One of these added benefits is inventory management. Now, you might think this is a dry-as-toast concept. But we’re not talking about merely getting an alert when “Sales Flyer #16” is running low, triggering a re-order at the printer’s.
