--- title: Are You Connecting the Dots Between Your Marketing Portal & Your Content Marketing Efforts? description: Why content marketing and a marketing portal are both important to a good marketing ecosystem image: https://www.onfulfillment.com/hubfs/blog/connect-dots.jpg --- [![On Fulfillment](https://www.onfulfillment.com/hs-fs/hubfs/onf_logo_2020-2.png?width=162&height=100&name=onf_logo_2020-2.png "On Fulfillment")](https://www.onfulfillment.com) Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog # Are You Connecting the Dots Between Your Marketing Portal & Your Content Marketing Efforts? by [Steve Friar](https://www.onfulfillment.com/blog/author/steve-friar), on Tue, Aug 04, 2015 @ 12:09 PM Do you sometimes wonder if there’s any other marketing ***besides*** content marketing? In 2008, Seth Godin said it’s the only marketing left. In 2014, a post on *Forbes*’ web site included a statement saying that “by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.” And according to [CMI’s 2013 benchmark study](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/), 91% of B2B marketers are using content marketing. ![connect-dots](https://www.onfulfillment.com/hs-fs/hubfs/blog/connect-dots.jpg?width=719&name=connect-dots.jpg) That’s significant. So when you stop and think about all the hundreds – or thousands – of digital assets being uploaded to your marketing portal, do you consider this massive body of content to be part of your overall content marketing efforts? It’s worth examining. We came across an interesting piece written by Robert Rose, Chief Strategist of [CMI](http://contentmarketinginstitute.com/). In it he challenged companies to think about how interconnected a company’s DAM system is with all of its other content marketing activities. Marketing in 2015 must be nimble. So the entire universe of your team members who need access to your DAM system count on it being automated and fully accessible. This universe includes the marketing staff and also all third-party partners, resellers, your creative team, your sales team, and product developers. Let’s put Legal in there as well. Think about what’s required in order to connect all of the content marketing activity in your enterprise with that enormous body of content in your marketing portal: Sophisticated processes and procedures. Extreme coordination among team members. Ongoing collaboration of internal teams, with a direct line of communication to all of your external teams. A particularly salient point made by Rose in that CMI post was this: “Successful marketers have realized that (*duh!*) digital content and asset agility is absolutely essential.” This speaks to an urgent need for cooperation, understanding and near-constant communication between the producers, keepers, and publishers of *all* of your company’s content [marketing assets](https://www.onfulfillment.com/blog/is-your-marketing-asset-management-system-delivering-the-goods). Let 2015 be the year in which your content marketing operations are directly integrated with your marketing portal. The digital asset library that is the cornerstone of your portal should be central to your company’s content marketing efforts. Think of your marketing portal as a critical tool for your content marketing activity. They are both, after all, part of your company’s marketing ecosystem.  [![Learn More About Our Marketing Portals](https://no-cache.hubspot.com/cta/default/233400/08f718af-a4f3-4676-acaf-e5359ee8c17c.png)](https://cta-redirect.hubspot.com/cta/redirect/233400/08f718af-a4f3-4676-acaf-e5359ee8c17c) Topics: [Marketing Asset Management](https://www.onfulfillment.com/blog/topic/marketing-asset-management) - [Tweet](https://twitter.com/share) Related Posts [Measure Clicks – Not Impressions – from Your Marketing Portal](https://www.onfulfillment.com/blog/measure-clicks-not-impressions-from-your-marketing-portal) [The Beating Heart of Content Marketing](https://www.onfulfillment.com/blog/the-beating-heart-of-content-marketing) [Does Your Marketing Portal Offer Enough "Print Intelligence"?](https://www.onfulfillment.com/blog/does-your-marketing-portal-s-inventory-management-tool-offer-enough-print-intelligence) [Is Your Marketing Asset Management System Delivering the Goods?](https://www.onfulfillment.com/blog/is-your-marketing-asset-management-system-delivering-the-goods) [Just How Secure Is Your Marketing Portal?](https://www.onfulfillment.com/blog/just-how-secure-is-your-marketing-portal) About OnFulfillment Blog Gain insights into print fulfillment and other strategies for marketing teams, training organizations, and HR departments. Subscribe to Email Updates Recent Posts - [How the Promotional Industry Really Works](https://www.onfulfillment.com/blog/how-the-promotional-industry-really-works) - [AI-Assisted Search is Changing How Companies Find Vendors](https://www.onfulfillment.com/blog/ai-assisted-search-is-changing-how-companies-find-vendors) - [Branded Corporate Apparel Trends for 2026](https://www.onfulfillment.com/blog/branded-corporate-apparel-trends-for-2026) - [7 Ways Marketing Fulfillment Streamlines Kitting and Assembly](https://www.onfulfillment.com/blog/7-ways-streamline-kitting-and-assembly) - [How to Conduct an Effective Corporate Rebrand](https://www.onfulfillment.com/blog/how-to-conduct-a-corporate-rebrand) Posts by Topic - [Marketing Asset Management (86)](https://www.onfulfillment.com/blog/topic/marketing-asset-management) - [Promotional Swag (84)](https://www.onfulfillment.com/blog/topic/promotional-swag) - [Global Fulfillment (78)](https://www.onfulfillment.com/blog/topic/global-fulfillment) - [Event Marketing Materials (76)](https://www.onfulfillment.com/blog/topic/event-marketing-materials) - [Direct Mail (49)](https://www.onfulfillment.com/blog/topic/direct-mail) - [Marketing Fulfillment (44)](https://www.onfulfillment.com/blog/topic/marketing-fulfillment) - [Company Store (36)](https://www.onfulfillment.com/blog/topic/company-store) - [Print Fulfillment (36)](https://www.onfulfillment.com/blog/topic/print-fulfillment) - [Corporate Gifting (35)](https://www.onfulfillment.com/blog/topic/corporate-gifting) - [Courseware (31)](https://www.onfulfillment.com/blog/topic/courseware) - [Kit Assembly (27)](https://www.onfulfillment.com/blog/topic/kit-assembly) - [Riley's Picks (26)](https://www.onfulfillment.com/blog/topic/rileys-picks) - [Print Marketing (25)](https://www.onfulfillment.com/blog/topic/print-marketing) - [Commercial Print (22)](https://www.onfulfillment.com/blog/topic/commercial-print) - [Print On Demand (21)](https://www.onfulfillment.com/blog/topic/print-on-demand) - [Event Support (18)](https://www.onfulfillment.com/blog/topic/event-support) - [Custom Developments & Integrations (9)](https://www.onfulfillment.com/blog/topic/custom-developments-integrations) - [Employee Engagement (9)](https://www.onfulfillment.com/blog/topic/employee-engagement) - [Rewards Program (7)](https://www.onfulfillment.com/blog/topic/rewards-program) - [Customer Success (5)](https://www.onfulfillment.com/blog/topic/customer-success) - [Onboarding (4)](https://www.onfulfillment.com/blog/topic/onboarding) [see all](https://www.onfulfillment.com/blog/are-you-connecting-the-dots-between-your-marketing-portal-your-content-marketing-efforts#) ![onf_logo_white_2020](https://www.onfulfillment.com/hs-fs/hubfs/onf_logo_white_2020.png?width=155&name=onf_logo_white_2020.png "onf_logo_white_2020") OnFulfillment uniquely combines technological innovation with years of expertise in marketing fulfillment, web to print, print on demand, promotional items, apparel, tradeshow collateral, event management, gifting, reward, and redemption programs to deliver full-service solutions that meet your specific marketing, training, HR, and channel partner needs. Our corporate portal and company store software supports your most complex internal and external global requirements. One solution, one company, with more than one million users. Let our team of experts help build an online platform for your business. SOFTWARE [Corporate Portal](https://www.onfulfillment.com/software/corporate-portal) [Digital Asset Management](https://www.onfulfillment.com/software/digital-asset-management) [Custom Development, Integrations, & Compliance](https://www.onfulfillment.com/software/integrations) SERVICES [Fulfillment](https://www.onfulfillment.com/services/fulfillment) [Print Services](https://www.onfulfillment.com/services/print) [Branded Promotional Items](https://www.onfulfillment.com/services/branded-promotional-items) [Event Support](https://www.onfulfillment.com/services/event-support) [Rewards and Redemption Programs](https://www.onfulfillment.com/services/rewards-redemption-programs) SOLUTIONS [Marketing](https://www.onfulfillment.com/solutions/marketing) [Human Resources](https://www.onfulfillment.com/solutions/human-resources) [Training](https://www.onfulfillment.com/solutions/training) [Channel Marketing](https://www.onfulfillment.com/solutions/channel-partner) ABOUT US [Blog](https://www.onfulfillment.com/blog) [Customers](https://www.onfulfillment.com/about-us/customers) [Global Locations](https://www.onfulfillment.com/about-us/global-locations) [Contact Us](https://www.onfulfillment.com/contact-us) Subscribe to Our Blog Connect With Us 39899 Balentine Drive, Suite 365 Newark, CA 94560 (510)-793-3009 [info@onfulfillment.com](mailto:info@onfulfillment.com)