OnFulfillment Blog | Marketing Asset Management (8)

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But it's hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees.

If your marketing plan includes delivering promotional products to

• engage virtual event attendees
• drive prospect meetings
• make webinars more interactive and fun
• thank loyal customers
• reward or engage hard-working employees
• celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.

Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.

• When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
• Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
• At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.