OnFulfillment Blog | Event Marketing Materials (6)

Operating on a global scale is no easy feat. From a logistical standpoint alone, the challenge of serving customers, employees and partners on a multinational scale can be an incredibly complex and costly endeavor. Such was the case with one of our customers - a rapidly-growing enterprise software company specializing in data science and AI technology.

Headquartered in the US, with offices located around the world, and serving hundreds of global partners and more than 5,000 organizations worldwide, international shipping and events had become an integral component of business operations.

Each year in January, folks in the promotional distribution industry gather together in Vegas at the PPAI Expo where they get to enjoy a sneak peek at which promo products are going to be available over the coming months. They also enjoy the unique opportunity to witness the latest trends and experience various programs that will be launching next year as well. We are excited to share that the show will be back on again in 2022, for the first time since before the pandemic.

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But it's hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees.

If your marketing plan includes delivering promotional products to

• engage virtual event attendees
• drive prospect meetings
• make webinars more interactive and fun
• thank loyal customers
• reward or engage hard-working employees
• celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

For our training clients, ebooks are now an absolute must in this current work-from-home environment. But beyond the necessity of our current situation, the pivot to virtual classrooms and ebooks can have a long term positive impact on your training business.

For example, ebooks allow information to be shared more easily and encourage collaboration. They can be considerably less expensive than printed courseware. And ebooks remove the issue of wasting printed materials that are obsolete.

The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!