OnFulfillment Blog | Corporate Gifting (5)

Branded apparel is tremendously popular amongst our customers.  It’s the go-to gift for employees, partners, customers, event attendees—just about anyone they will interact with.  Whether it’s a brand-name polo shirt or a baseball cap, a high-end jacket or a t-shirt, branded apparel is a great way to advertise the brand while letting the recipient know they are valued.

Picking the right item for the occasion is fairly easy for our customers; they usually know exactly what they are looking for.  Selecting the right material or fabric, though, is a bit more difficult.  There are so many options that understanding the differences between them requires a fair amount of knowledge. It’s not uncommon for customers to be delighted with their selection but disappointed in the material they chose.

Today more than ever, environmental concerns and social responsibility are driving business decisions and behavior around the world.

One way in which these values have manifested themselves is the way companies engage in gift giving, particularly with prospects and customers. The types and quality of gifts have evolved significantly over the years, transitioning from inexpensive, generic, and often wasteful items to more thoughtful and considerate offerings designed to project a more conscientious and impactful image.

The dog days of summer are upon us. Long, hot days. Memorial Day is a distant memory; Labor Day is still nearly a month away.

Sounds like it’s time to get started on your holiday shopping.

When it comes to branded swag, your choices are virtually limitless. You can put your logo on almost anything, and the technique you use is restricted only by your budget (and, of course, the item itself).

The type of swag printing you choose really matters. The available methods offer varying levels of quality and durability, sending an unmistakable message about your company. Perception and differentiation are significantly influenced by the printing method you employ, helping you achieve the desired result while adhering to your budget.

As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.