Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

8 Tips to Help You Maximize Your Marketing Fulfillment Budget

It’s December. The holidays are upon us. The new year is looming. We all know what that means.

Time to start planning your 2024 budget.

Actually, if you’ve waited this long to start thinking about next year’s budget, you’re probably already behind the eight ball a bit. While there is no real “best” time to start planning next year's budget, the ideal timeframe is to start the process several months ahead—perhaps as early as six months prior.

Why so early? It allows sufficient time for thorough planning, comprehensive analysis, and critical collaboration with all relevant stakeholders across the company.

Topics: Marketing Asset Management Promotional Swag Marketing Fulfillment

Focus on Channel Partnerships to Increase Your Market Presence

Your channel partners are critical to your ongoing success.  

Not only do they extend your market presence by providing additional “feet on the street” that supplement your direct sales force, they also offer regional expertise in locations where cultural, regulatory, or business differences require someone who “speaks” the local language.  Channel partners help you access new markets, lower costs, and improve your overall reach and service delivery capabilities.

So…are you getting the most out of your channel partners?  Or better yet, are they getting the most out of their relationship with you? Are you equipping them to adequately represent you in the field?  Is your organization working closely with your channel partners to keep them trained, informed, and up to date?

Topics: Global Fulfillment Company Store Marketing Fulfillment

What Are Customers Looking for In an Online Shopping Experience?

As an online merchant, the software tools you use to conduct transactions are absolutely critical to your operation.  

The ability to successfully process payments is obviously a must.  Safety protocols such as fraud protection and Secure Socket Layer (SSL) encryption must be built into your e-commerce system to protect both you and your customers.  A user-friendly interface that makes purchasing items easy, intuitive, and seamless is mandatory, lest your customers abandon their shopping carts out of frustration.

Topics: Global Fulfillment Print Fulfillment Company Store

After 25 Years, Commitment to the Customer is Still Paramount at OnFulfillment

Earlier this month, we had an extremely busy week at OnFulfillment that got me thinking about the old days and how far we’ve come as a marketing fulfillment company.

One of our largest customers—a global technology company that designs, develops, and supplies a wide range of semiconductor and infrastructure software solutions—had recently acquired a well-known cloud computing and virtualization company.

As part of the acquisition, we were asked to assemble some “welcome aboard” kits—more than 18,000 packages consisting of gifts featuring the acquiring company’s brand and accompanied by a personal message from the CEO. These kits were to be delivered to facilities around the world, primarily in the U.S., Europe, and Asia.

Topics: Global Fulfillment Kit Assembly Customer Success

Is Your Marketing Fulfillment Partner Up to Speed on PFAS Compliance?

If you happen to pay close attention to manufacturing regulations, you might have heard that many states across the U.S., as well as federal, tribal, and local governments, retailers, and popular brands are acting quickly to address the PFAS crisis.

PFAS, which stands for per- and polyfluoroalkyl substances, are a group of human-made chemicals that are widely used in various industrial and consumer products. Introduced in the 1940s, these chemicals are known for their unique properties, particularly resistance to heat, water, and oil—all of which have made them valuable in a range of applications, including firefighting foam, electronics, food packaging, and—of particular interest to OnFulfillment—manufacturing.

Topics: Promotional Swag Company Store Marketing Fulfillment