Steve Friar, on Thu, Mar 23, 2023 @ 12:27 PM
All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.
Steve Friar, on Mon, Mar 06, 2023 @ 12:51 PM
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If you’re like most Marketing departments, your team has probably evolved into a group of glorified order takers—the go-to source for other departments looking for help with events, collateral, promos, onboarding kits, and other special projects.
Steve Friar, on Tue, Feb 28, 2023 @ 02:49 PM
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In-person events are making a huge comeback. Whether it’s pent-up demand following the COVID-19 lockdown or simply an effort by companies to leverage every possible opportunity to find and engage with prospects and customers, we’ve seen a significant uptick in requests for event assistance.
Steve Friar, on Wed, Feb 15, 2023 @ 11:27 AM
If your business is like most, you probably have a marketing portal—a system that allows you to store, manage, organize, share and track massive amounts of sensitive company data and content. This could include everything from documentation and collateral to videos, photos, logos, proprietary software, and other tangible assets that internal teams as well as external partners can access, download and distribute. Since partners are sometimes required to purchase materials, the system also processes and stores credit card information.
That’s a lot of sensitive information. And it begs the question: just how secure is your marketing portal?
Steve Friar, on Wed, Feb 08, 2023 @ 02:46 PM
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If we’ve seen it once, we’ve seen it a hundred times: enthusiastic yet inexperienced marketers running up print fulfillment costs by creating exotic designs that are undeniably beautiful but prohibitively expensive to produce and distribute. And there’s no shortage of printers who are happy to encourage that sort of behavior and take your money in the process.
