OnFulfillment Blog | Promotional Swag (2)

Promotional product fulfillment seems fairly straightforward—it’s the process of managing the distribution of promotional products or branded merchandise for the purpose of increasing corporate visibility. It helps businesses effectively distribute their branded merchandise to target audiences, enhance brand visibility, and create a lasting impression.

These promotional products can be virtually anything—a pen, a polo shirt, a backpack—imprinted with your company's logo, wordmark and/or marketing message, distributed to prospects and existing customers as part of marketing, advertising or retention campaigns.

When it comes to branded swag, your choices are virtually limitless. You can put your logo on almost anything, and the technique you use is restricted only by your budget (and, of course, the item itself).

The type of swag printing you choose really matters. The available methods offer varying levels of quality and durability, sending an unmistakable message about your company. Perception and differentiation are significantly influenced by the printing method you employ, helping you achieve the desired result while adhering to your budget.

As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.

There are many types of corporate events, each serving a different purpose and audience.  That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.

Events are enjoying a resurgence. That means companies are looking for branded promotional items that help them make an impression without breaking the bank.

The success of any event giveaway is measured by impressions—that is, the number of people who see the product and logo over the item’s lifetime. The size of the event (and potential audience) must be carefully weighed against the quality of the item and the available budget in order to make a lasting and favorable impression. The price of each item should be directly related to the amount of business they are expected to generate from the attendees.