OnFulfillment Blog | Promotional Swag

Branded promotional materials help you build visibility for your company, solidify customer loyalty, and support sales. From trade show giveaways to corporate apparel and other gifts, items that sport your corporate logo establish a memorable connection between your brand and target audience.

However, producing promotional materials at scale comes with its own set of challenges. The latest round of tariffs threatens to impose additional costs. Inconsistent branding is always an issue. Fragmented vendor relationships and logistical headaches are a constant risk. Without a coordinated program to help with production, the creation of branded promotional items can become a drain on both time and budget.

Employee engagement is a critical driver of business success. Engaged employees are not only more productive and loyal, they are also more likely to invest in the company by contributing innovative ideas and recommendations.

Over the past several weeks, to help customers navigate the evolving tariff landscape (and avoid the related costs), we’ve produced a series of blogs covering various branded promotional items made in the U.S.A.  

The first chapter in this story covered promotional giveaways under $5. The second offered insights into branded items priced between $5 and $10, while the third covered items priced between $20 and $50—nice corporate gifts typically given to customers, partners or employees. The most recent entry focused on higher-end executive gifts priced $50 and up—the types of items that celebrate a specific accomplishment or milestone.

The tariff situation remains up in the air. Once day they’re on; the next day they’re off. Deals are struck; deals are abandoned. Rates are up; rates are down.

As the U.S. threat to impose oppressive tariffs continues, businesses are uncertain about how to proceed with their summer plans. For those in the market for branded promotional giveaways, it’s not clear what the economic impact will be from one day to the next on products purchased or sourced overseas.

This series shows there are ways around this situation or strategies for avoiding it altogether: purchasing promotional items made in the U.S.A. This entry is the third in this series, offering suggestions on branded merchandise we’ve found are either produced entirely in the U.S. or made using pieces produced overseas but assembled domestically (qualifying them to still be labeled “Made in the U.S.A.”).