OnFulfillment Blog | Promotional Swag (12)

You likely outsource your graphic design, your web development, your marketing automation system support, and maybe even your PR function.  But there’s one thing  you just can’t outsource—yourself.

Most companies are already managing physical marketing assets, such as printed collateral, sales sheets, booth and event materials, and branded promotional items.  These physical materials are likely being managed by various marketing team members.  Outsourcing your physical marketing materials can lead to tremendous benefits in saved time and increased revenue.

In-person holiday parties have been cancelled this year. And so you may be wondering, “How can I create connection with my team, make everyone feel appreciated, and create some fun without a ‘real’ holiday party?”

The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!  

• When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
• Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
• At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.