Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

OnFulfillment Blog | Print On Demand (3)

OnFulfillment at 15!

Fifteen years ago, OnFulfillment was  in a 1000 square foot warehouse that was loaned to me by a great friend and mentor, Jim Moreton, now departed. The internet was the Wild West, and we were six months from the bubble bursting on a large portion the early adopters of the dot com craze. At that point, we were convinced that the internet would change the fulfillment business forever.  By us, I mean Dan Barnett and I. Shared information, universal access and real-time transactions – the possibilities were endless. We had an idea, enthusiasm, and a great support structure of friends and colleagues.

Our first customer was Zilog Corporation and Debra Erickson. Debra and I still exchange Christmas cards. No one wants to be the first customer, so I can’t thank her enough for our start. With Zilog on board, we had product in our warehouse and projects to do. At first my wife, kids and I did the work at home, but we soon hired  Juan Rosales from my previous job, and now I knew the work would get done. And so it continued as we added one new customer at a time. We soon moved to Hayward where another friend rented us space on a month to month basis.

Topics: Print On Demand Courseware Global Fulfillment Print Fulfillment Marketing Asset Management Kit Assembly

Why does a print and fulfillment company need a CTO?

 

Why does any company need a CTO? Formerly a position found primarily in tech start-ups and IT solution providers, the Chief Technology Officer is becoming a more common member of the C-level executive lineup in companies whose operations are not rooted in the tech sector.
Topics: Print On Demand Print Fulfillment Marketing Asset Management

Practice Eco Friendly Printing with Print on Demand

Do marketers care whether their service partners practice environmentally friendly business practices? Absolutely! However, you must be careful to look “under the hood” when considering working with a company that tosses around the term “sustainability” like beads off a Mardi Gras float in New Orleans. You can get swept away by promises and bravado.

Topics: Print On Demand Print Marketing Marketing Asset Management

Managing your courseware as you mature from start-up to enterprise

Most training teams at high tech companies start out fairly small doing everything in-house themselves. In start-up mode, training managers are required to wear multiple hats, responsible for not only curriculum development, technical writing, and conducting training but also for identifying and scheduling training locations, ordering catering, and printing & shipping training materials. They have to handle all of the other day-to-day operations necessary in establishing, running and growing a world class Education Services business.

Topics: Print On Demand Courseware Global Fulfillment Print Fulfillment Marketing Asset Management Promotional Swag Kit Assembly

10 Questions to Ask Yourself Before Hiring Any Printer

As a marketer, you’re probably being wooed by commercial print reps every week. They all promise to put customers first. They all profess to have state-of-the-art equipment. They all vow to have competitive pricing.

Can they ALL be the best, the fastest, the most reliable printer who just happens to specialize in your particular industry? Short answer? No way! It’s a tough world for printers in 2013, and with over 30,000 in this country alone, you can imagine how competitive it is. Be suspicious of printers who promise you Everything.

Topics: Print On Demand Direct Mail Commercial Print Global Fulfillment Print Fulfillment Marketing Asset Management Kit Assembly