OnFulfillment Blog | Event Marketing Materials (2)

We’ve said it many times over the past several months: trade shows and events are making a huge comeback. Most of the new customers we’ve welcomed in 2023 actually came to us looking for help with their event management requirements.

One thing we’ve discovered in our initial meetings with these new customers is they are often confused about the differences between exhibit houses or providers and event support and management services. Many assumed they were synonymous, leading to lots of frustration as they searched in vain for vendors who could provide the help they were looking for. Turns out a simple change in their search strategy could have led them right to their ideal partner, saving considerable time and effort.

Many businesses with an international presence are called upon to support events not only in the U.S. but also throughout Europe.

Are their differences between the two? On the surface, the basic process appears to be the same for both locations: identify and gather the necessary materials, ship them to the venue, and return them after the event so they can be placed back into inventory. But dive a little deeper and you’ll find there are significant differences that must be considered when planning an international event. 

This blog will explore the various issues and challenges—some subtle, some more obvious—that confront you when planning organizing an event outside the U.S. While we’ll be focusing on Europe here, understand that these same issues apply to other locations and continents as well and will require a bit of research to adequately address them.

Planning and organizing a successful event can be quite complex.  Developing a theme, designing the booth property, coordinating with the show organizers, arranging shipping, staffing—there are a lot of moving parts.

One component that often gets lost in the shuffle is event collateral material.  From brochures and programs to banners and promotional merchandise, event collateral plays a vital role in creating a memorable and impactful experience for attendees while helping you establish your brand.

Whether you're organizing a corporate conference, a trade show, or a charity fundraiser, understanding the various types of collateral material you’ll need will help you curate an experience that leaves a lasting impression.  In this blog we will define the various types of collateral material available, describe their purpose and benefits, and explain the unique role each plays in creating brand visibility, conveying information, and driving engagement.

What is a Company Store?

If your company is like most, it produces branded merchandise that it sells (or in some cases gives) to employees, customers and partners to wear or use.  It’s a simple and relatively cheap way to promote the brand, essentially providing free advertising for the business.

We were in a meeting several weeks ago with a potential client looking for help managing their event materials and logistics. As the meeting evolved, it became clear that, for the customer, the issue boiled down to choosing between two basic options: