Autumn is upon us. That means tradeshow season—and all the work that entails—can’t be far behind.
Every year, preparing for upcoming events raises a number of questions and concerns. Some of these are new and unique to the current season, but most are recurring issues or themes that are critical to effective planning but are also easy to forget. Learning from the past can help you prepare for the future, but it’s hard to remember all those details when you’re busy with all your other important projects.
As you well know, there are lots of factors you need to think about ahead of any new trade show season. You want to be as prepared as possible to avoid the normal chaos that surrounds every event. Effective planning means not having to scramble at the last minute to get materials produced, or resort to expensive expedited shipping methods to get those materials to your booth on time.