If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!

Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.

To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms!  Enjoy this alphabet soup of printing terms!

Steve Friar, CEO, speaks at the 2015 Spring CEdMA Conference. Watch the 5 minute video to hear more about voucher programs for Education Services teams.

If you’ve any doubt that the marketing technology (or 'martech') industry is growing hand-over-fist, all you need to do is take a peek at Scott Brinker’s 2015 marketing technology landscape supergraphic. Scott’s the Co-Founder and CTO of ion interactive, and he writes the Chief Marketing Technologist blog. He started this supergraphic in 2011, and with just one look you’ll grasp the size and complexity of martech vendors. There were about 100 companies in that first infographic he created, and since then, the landscape has exploded.

Thanks for having us at the Spring 2015 CEdMA Conference.  Below is the slide deck presented during the conference.

INTRODUCTION:

Training Voucher Programs enable Education Services teams to:   

• Drive additional training revenue
• Increase access to training
• Increase certification rates
• Include training in sales incentive programs

Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.